Manager performance marketing

Simplilearn; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

Health insurance

Job summary

Simplilearn in Bengaluru seeks an experienced digital marketing professional to lead paid campaigns across Google, Bing, YouTube, Discovery, and Demand Gen. You will own Meta Ads end to end, including audience building, budgets, bidding, and testing.

Set up and maintain Meta tracking (Pixel and Conversions API), monitor frequency and lead quality, analyze ROI and KPIs, and collaborate with teams to optimize landing pages and ad copies for a smoother customer journey.

Qualifications

• 4–6 years of experience in digital marketing.
• Hands-on experience in Google Ads, Bing Ads and Meta Ads Manager.
• Creative with ability to identify target audiences for lead generation.
• Experience running A/B and multivariate experiments.
• Strong analytical skills and data-driven decision making.
• Knowledge of GA4 and Google Tag Manager.
• Familiarity with Meta Pixel and Conversions API.
• Familiar with Google Ads Editor, Bing Editor, Tableau, Hubspot and Salesforce.
• Proficiency in MS Excel and PowerPoint.

Responsibilities

• Plan and execute paid digital marketing strategies across Google Search, Bing Search, YouTube Ads, Google Discovery Ads and Demand Gen campaigns.
• Own Meta (Facebook and Instagram) campaign management end to end: campaign structure, lead-gen and conversion campaigns, audience building, budget allocation, bidding and testing.
• Set up and maintain Meta tracking, including Pixel and Conversions API, and monitor creative fatigue, frequency and lead quality.
• Measure and analyse the performance of all digital marketing campaigns against pre-defined goals, with a focus on ROI and KPIs.
• Identify key trends and insights from data and use them to optimize spend and overall campaign performance.
• Collaborate with internal teams to develop and enhance ad copies and landing pages, and to optimize the user experience across the customer journey.
• Evaluate the end-to-end customer experience across multiple channels and touchpoints.
• Build collaborations with Google and Meta Partners to drive business growth and expansion.
• Implement and monitor conversion points, and optimize user funnels for maximum conversion rates.

Skills

A/B testing

Analytics

Audience targeting

Lead generation

Campaign optimization

Data-driven decisions

Cross-channel

User funnel optimization

Education

Tools

Google Ads

Bing Ads

Meta Ads Manager

GA4

Google Tag Manager

Meta Pixel

Conversions API

Google Ads Editor

Bing Editor

Tableau

Hubspot

Salesforce

Excel

PowerPoint

Job description

• Plan and execute paid digital marketing strategies across Google Search, Bing Search, YouTube Ads, Google Discovery Ads and Demand Gen campaigns.
• Own Meta (Facebook and Instagram) campaign management end to end: campaign structure, lead-gen and conversion campaigns, audience building (custom and lookalike audiences), budget allocation, bidding and creative testing.
• Set up and maintain Meta tracking, including Pixel and Conversions API, and monitor creative fatigue, frequency and lead quality.
• Measure and analyse the performance of all digital marketing campaigns against pre-defined goals, with a focus on ROI and KPIs.
• Identify key trends and insights from data and use them to optimize spend and overall campaign performance.
• Brainstorm innovative and sustainable growth strategies so digital marketing initiatives keep evolving.
• Strategize, implement and assess experiments and conversion tests to improve campaign effectiveness and efficiency.
• Collaborate with internal teams to develop and enhance ad copies and landing pages, and to optimize the user experience across the customer journey.
• Evaluate the end-to-end customer experience across multiple channels and touchpoints.
• Build collaborations with Google and Meta Partners to drive business growth and expansion.
• Implement and monitor conversion points, and optimize user funnels for maximum conversion rates.

Requirements and Skills

• 4–6 years of experience in digital marketing.
• Demonstrable experience in setting up and optimizing Google Ads, Bing Ads and social media campaigns, including hands-on Meta Ads Manager experience.
• Creative, with a proven ability to identify target audiences and design digital campaigns for effective lead generation.
• Experience running A/B and multivariate experiments to improve campaign performance.
• Strong analytical skills and a data-driven approach to decision-making.
• Deep knowledge of Keyword Planner, Performance Planner, Google Analytics 4 (GA4) and Google Tag Manager.
• Familiarity with Meta Pixel and Conversions API.
• Familiarity with Google Ads Editor, Bing Editor, Tableau, Hubspot and Salesforce is preferred.
• Proficiency in MS Office, particularly Excel and PowerPoint.
• Up-to-date knowledge of the latest trends and best practices in online marketing and measurement.
• Experience optimizing landing pages and user funnels to drive higher conversion rates.
• Proven experience managing paid campaigns for the US geography across Google, Bing and Meta, including US audience targeting, time-zone-aware budgeting and pacing, and optimizing to US lead quality and cost per lead.