Digital Marketing Manager

Pennock; Rajkot; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Pennock seeks a Digital Marketing Account Manager to drive exponential growth for premium e-commerce and DTC clients in beauty, fashion and lifestyle. You will own campaigns end-to-end across paid search, social, and programmatic, and relentlessly optimize performance.

You’ll lead client communications, brief monthly asset needs, optimize landing pages and funnels, and translate data into actionable recommendations. A KPI-driven role with cross-channel collaboration and ongoing experimentation.

Qualifications

• 5+ years of digital marketing experience.
• Experience in agency environment.
• Deep knowledge of Google and paid social tactics.
• Experience optimizing landing pages and user funnels.
• Strong analytical and reporting abilities.

Responsibilities

• Plan and execute paid digital marketing across channels including Google Ads, Facebook Ads, Pinterest Ads, TikTok Ads, Programmatic, Video, Native, Rich Media, and Audio Ad formats.
• Strategize and creative brief clients each month on new assets required for paid media goals to be met.
• Act as our clients’ primary contact, managing expectations, deadlines, and all communications
• Measure and report performance of all digital marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Skills

Digital marketing

Google Ads

Paid social

Landing page optimization

Data analysis

Google Data Studio

Communication skills

Presentation skills

Campaign strategy

Education

BS/MS in marketing

Tools

Google Data Studio

Job description

Digital Marketing Account Manager

If your day starts by checking campaign performance and ends by brainstorming the next strategic pivot, you belong at Pennock.co.

We are seeking an Digital Marketing Account Manager who doesn't just manage budgets, but aggressively seeks opportunities to drive exponential growth for our premium e-commerce and DTC clients in the beauty, fashion, and lifestyle spaces.

This Role Is For You If

You're an Optimizer:

You monitor performance non-stop, looking for ways to tweak, refine, and strategically outsmart the algorithms across Google and Paid Social platforms. You believe optimizing your internal work is as crucial as optimizing campaigns.

• You Speak the Data: You master the quantitative data, understand platform AI models, and can clearly educate clients on complex digital marketing specifics—from the 30,000-foot view down to the daily levers.
• You Lead the Strategy: You thrive on leading integrated campaigns, driving creative strategy, and efficiently briefing brands on the 20 to 100 assets needed monthly. You understand the logic behind a great promotion and a high-converting landing page.
• You Love Client Success: Building better, more profitable futures for clients excites you. You enjoy weekly calls, clearly presenting strategic modifications, and expertly project managing all open deliverables.
• You Live for KPIs: You are thrilled to be judged on performance and hit monthly goals, knowing numbers don't lie. You welcome the challenge of managing multiple accounts while consistently proving you are the right specialist for their growth.

If you have a strong grasp of current marketing strategies, love working with consumer brands, and are ready to lead campaigns from concept to execution, we want to hear from you.

Responsibilities

• Plan and execute all paid digital marketing across channels including Google Ads, Facebook Ads, Pinterest Ads, TikTok Ads, Programmatic, Video, Native, Rich Media, and Audio Ad formats
• Strategize and creative brief clients each month on new assets required for paid media goals to be met.
• Act as our clients’ primary contact, managing expectations, deadlines, and all communications
• Measure and report performance of all digital marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• BS/MS degree in marketing or a related field
• 5+ years of digital marketing experience
• Previous agency experience
• Deep knowledge of marketing tactics on Google and paid social
• Experience in optimizing landing pages and user funnels
• Strong analytical skills with the ability to build Google Data Studio reports
• Great communication and presentation skills