Manager, Digital Marketing Strategy

Maino.ai; Bengaluru Urban; Remote; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Opportunity for exponential growth

In-depth learning opportunities

Creative work environment

Collaborative team atmosphere

Job summary

A leading digital marketing firm is seeking a Manager, Strategy - Digital Marketing to oversee campaign planning and optimization. The ideal candidate will lead analytics efforts, strategize campaigns across various digital channels, and ensure performance analytical requirements are met. With 3-6 years of relevant experience, the role is remote and offers opportunities for growth and a positive work culture.

Qualifications

• 3-6 years of experience in digital marketing or marketing strategy.
• Strong interest in learning and staying updated on internet trends.
• Ability to work independently and in a team.

Responsibilities

• Strategize digital marketing campaigns across multiple paid channels.
• Understand and communicate key KPIs to the team.
• Lead analytics and create performance reports.
• Conduct multivariate testing to evaluate advertising impact.

Skills

Analytical skills

Problem-solving using data

Content and copy skills

Digital marketing strategy

Tools

MS Excel

Job description

We are seeking a Manager, Strategy - Digital Marketing to join our team. The successful candidate will be responsible for the planning, execution, and optimization of client campaigns across various digital channels. He/She will be responsible for carving out the growth strategy for our client partners and ensuring the best-in-class execution.

Job Responsibilities

• Strategize the digital marketing campaigns across all the paid channels like Google AdWords, Facebook, Instagram, amazon ads, etc
• Understanding of the key KPIs mainly CAC, LTV, Retention, ROAS, etc for different verticals of business, and ensuring the same understanding is passed on to his/her team
• Ahead of the curve execution on ever-evolving advertisement product suite, based on channels as mentioned earlier
• Hypothesize and experiment with the insights from the campaign performance data, identify trends, and make recommendations for optimization.
• Lead the analytics team to create relevant reports and presentations to share regular campaign performance updates with the key stakeholders
• Design, conceptualize, and co-ordinate with the creative team to bring out campaigns based on solid consumer and business insights
• Understanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in products & across different marketing channels
• Designing experiments to establish attribution of high reach and impact channels like programmatic, Youtube, etc and evaluating them through relevant KPIs
• Conducting multivariate testing across marketing channels to assess the impact of advertising spending on the key business metrics
• Must have the ability to identify and nurture talent to create a strong and dependable team

Job Requirements

• Ability to identify problems using data and find solutions to the same.
• Deep interest and discipline in learning the skills required to excel in the role
• Inherent interest in how the Internet works & and user trends on internet consumption
• Good with numbers; analytical skills involving a data-driven approach to problem-solving
• Proficiency in MS Excel is a great add-on
• A knack for content, copy, and creative areas is a definite plus
• Experience: 3-6years
• Location: Remote
• A meritocracy-driven work culture giving an opportunity for exponential growth
• Opportunity for in-depth learning about the marketing of different businesses
• Ownership of driving data-driven decisions in marketing
• Lots of room for creativity
• Great working environment
• Interesting, smart, fun, and kind co-workers