Digital Marketing- Growth

Canara HSBC Life Insurance Company; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Canara HSBC Life Insurance Company in Gurugram is seeking a Digital Marketing Lead to own end-to-end growth across paid channels, SEO, and website optimization.

You will drive ROAS, conversions, and organic growth while collaborating with UX/UI, content, and analytics teams to deliver measurable business impact.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Certifications in Google Ads, Google Analytics, SEO, or Digital Marketing are preferred.
• Experience in performance marketing and website optimization is desirable.

Responsibilities

• Develop and execute end-to-end digital marketing strategies aligned with business growth objectives.
• Manage performance marketing campaigns across Google Ads, Meta, LinkedIn, Display, Affiliate, and other paid channels.
• Drive customer acquisition, lead generation, and conversion optimization through data-driven marketing initiatives.
• Monitor and optimize ROAS, ROI, CPA, CPC, and cost-per-conversion metrics.
• Conduct A/B testing and campaign experimentation to improve marketing effectiveness.
• Analyze campaign performance and identify opportunities for continuous optimization.
• Own the organization's website as the primary digital customer touchpoint.
• Drive website optimization for customer journeys, landing pages, navigation, and conversion funnels.
• Improve website engagement, bounce rate, traffic quality, and customer journey completion rates.
• Collaborate with UX/UI, technology, and content teams to enhance website experience and responsiveness.
• Ensure website performance, stability, and SEO best practices are maintained.
• Lead end-to-end SEO strategy including technical SEO, on-page SEO, content optimization, and keyword strategy.
• Improve organic traffic, search rankings, and website visibility.
• Monitor SEO performance using analytics and search console tools.
• Drive sustainable organic customer acquisition through SEO governance and optimization.
• Coordinate website enhancements with development and design teams.
• Translate business requirements into actionable website improvements.
• Optimize landing pages and digital funnels for higher conversion rates.
• Ensure website releases follow testing, QA, and deployment governance processes.
• Track website traffic, user behavior, engagement, funnel performance, and conversions.
• Build dashboards and performance reports using analytics tools.
• Identify customer journey drop-offs and recommend optimization initiatives.
• Drive continuous improvement through data analysis and experimentation.
• Collaborate with Marketing, Sales, Product, Technology, Content, Analytics, and UX/UI teams.
• Manage external agencies for SEO, media buying, creative development, and website execution.
• Define project timelines, campaign objectives, and performance expectations.
• Ensure timely delivery and quality execution across digital initiatives.

Skills

Performance Marketing

SEO

Website Management

GA4

Google Tag Manager

CRO

A/B Testing

Landing Page Optimization

UI/UX Understanding

Marketing Automation

CRM

Data Analysis

Reporting

Stakeholder Management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

GA4

Google Tag Manager

CMS platforms

Job description

Key Responsibilities

Digital Marketing & Performance Marketing

• Develop and execute end-to-end digital marketing strategies aligned with business growth objectives.
• Manage performance marketing campaigns across Google Ads, Meta, LinkedIn, Display, Affiliate, and other paid channels.
• Drive customer acquisition, lead generation, and conversion optimization through data-driven marketing initiatives.
• Monitor and optimize ROAS, ROI, CPA, CPC, and cost-per-conversion metrics.
• Conduct A/B testing and campaign experimentation to improve marketing effectiveness.
• Analyze campaign performance and identify opportunities for continuous optimization.

Website Management & Customer Experience

• Own the organization's website as the primary digital customer touchpoint.
• Drive website optimization for customer journeys, landing pages, navigation, and conversion funnels.
• Improve website engagement, bounce rate, traffic quality, and customer journey completion rates.
• Collaborate with UX/UI, technology, and content teams to enhance website experience and responsiveness.
• Ensure website performance, stability, and SEO best practices are maintained.

SEO & Organic Growth

• Lead end-to-end SEO strategy including technical SEO, on-page SEO, content optimization, and keyword strategy.
• Improve organic traffic, search rankings, and website visibility.
• Monitor SEO performance using analytics and search console tools.
• Drive sustainable organic customer acquisition through SEO governance and optimization.

Website Development & Optimization

• Coordinate website enhancements with development and design teams.
• Translate business requirements into actionable website improvements.
• Optimize landing pages and digital funnels for higher conversion rates.
• Ensure website releases follow testing, QA, and deployment governance processes.

Analytics & Reporting

• Track website traffic, user behavior, engagement, funnel performance, and conversions.
• Build dashboards and performance reports using analytics tools.
• Identify customer journey drop-offs and recommend optimization initiatives.
• Drive continuous improvement through data analysis and experimentation.

Stakeholder & Agency Management

• Collaborate with Marketing, Sales, Product, Technology, Content, Analytics, and UX/UI teams.
• Manage external agencies for SEO, media buying, creative development, and website execution.
• Define project timelines, campaign objectives, and performance expectations.
• Ensure timely delivery and quality execution across digital initiatives.

Required Skills

• Performance Marketing (Google Ads, Meta Ads, LinkedIn Ads)
• SEO (Technical, On-page & Off-page)
• Website Management (CMS platforms)
• Google Analytics (GA4)
• Google Tag Manager
• Conversion Rate Optimization (CRO)
• A/B Testing
• Landing Page Optimization
• UI/UX Understanding
• Marketing Automation & CRM
• Digital Campaign Management
• Data Analysis & Reporting
• Stakeholder Management

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Certifications in Google Ads, Google Analytics, SEO, or Digital Marketing are preferred.

Key Performance Indicators (KPIs)

• Digital Lead Generation & Business Growth
• Website Traffic & Organic Growth
• ROAS, ROI & CPA Improvement
• Conversion Rate Optimization
• Landing Page Performance
• Customer Journey Completion Rate
• Bounce Rate Reduction
• Website Engagement Metrics
• Campaign Performance & Acquisition Efficiency

Why Join Us?

• Opportunity to own the organization's digital growth strategy.
• Exposure to performance marketing, SEO, analytics, and website transformation.
• Collaborative work with business, technology, UX/UI, and marketing leadership.
• High-impact role driving measurable business outcomes through digital channels.