Digital Marketing Manager

Attica Interio; Pune District; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Attica Interio is seeking a hands-on Digital Marketing & Performance Marketing Manager to build and drive our digital growth engine. You will own Google, Meta, social media, lead generation, performance marketing, analytics and digital customer acquisition.

This is a business-growth role, not just social-media management, with responsibility for ROAS, CAC, CPL, and conversion optimization across multiple channels and ecommerce platforms.

Qualifications

• 4–7 years of hands-on experience in Performance Marketing / Digital Marketing.
• Strong expertise in Google Ads and Meta Ads.
• Good working knowledge of GA4, GTM, Merchant Center, Pixels and conversion tracking.
• Proven experience in lead generation and ecommerce marketing.
• Strong analytical and commercial mindset.

Responsibilities

• Set up and manage Google Ads, GA4, Google Tag Manager, Merchant Center, YouTube Ads and conversion tracking.
• Plan and optimize Search, Performance Max, Display and Remarketing campaigns.
• Own campaign budgets and continuously improve ROAS, CAC, CPL and conversions.
• Manage Facebook & Instagram Ads, including Pixel, retargeting and lookalike audiences.
• Develop and execute the social-media strategy across Instagram, Facebook, YouTube, Pinterest, LinkedIn.
• Build lead-generation campaigns through Google, Meta, LinkedIn and other channels.
• Develop and optimize landing pages and digital funnels.
• Track leads from source through conversion and improve lead quality and cost per lead.
• Drive qualified traffic and sales across Amazon, Blinkit, Instamart, Flipkart, Myntra and the company website.
• Establish proper tracking and dashboards; analyze revenue, ROAS, CAC, CPL, CTR, CPC, conversion rate; conduct A/B testing.

Skills

Performance Marketing

Digital Marketing

Google Ads

Meta Ads

GA4

GTM

Merchant Center

Lead Generation

Ecommerce Marketing

Tools

GA4

GTM

Merchant Center

YouTube Ads

Facebook Ads

Instagram Ads

LinkedIn Ads

Job description

We are looking for a hands-on Digital Marketing & Performance Marketing Manager to build and drive Attica Interios digital growth engine. The role will own Google, Meta, social media, lead generation, performance marketing, analytics and digital customer acquisition.

This is a business-growth rolenot just a social-media management position.

KEY RESPONSIBILITIES

Google & Performance Marketing

• Set up and manage Google Ads, GA4, Google Tag Manager, Merchant Center, YouTube Ads and conversion tracking.
• Plan and optimize Search, Performance Max, Display and Remarketing campaigns.
• Own campaign budgets and continuously improve ROAS, CAC, CPL and conversions.

Meta & Social Media

• Manage Facebook & Instagram Ads, including Pixel, retargeting and lookalike audiences.
• Develop and execute the social-media strategy across Instagram, Facebook, YouTube, Pinterest, LinkedIn and relevant platforms.
• Work with the creative team to develop high-performing Reels, videos, carousels and advertising creatives.

Lead Generation

• Build lead-generation campaigns through Google, Meta, LinkedIn and other relevant channels.
• Develop and optimize landing pages and digital funnels.
• Track leads from source through conversion and improve lead quality and cost per lead.

Ecommerce Growth

• Drive qualified traffic and sales across Amazon, Blinkit, Instamart, Flipkart, Myntra and the company website.
• Support product launches, promotions and customer acquisition campaigns.

Analytics & Growth

• Establish proper tracking and dashboards.
• Analyze revenue, ROAS, CAC, CPL, CTR, CPC, conversion rate and customer acquisition.
• Conduct A/B testing of creatives, audiences, campaigns and landing pages.
• Present weekly/monthly performance and actionable growth recommendations.Role & responsibilities

Preferred candidate profile

IDEAL CANDIDATE

• 4–7 years of hands-on experience in Performance Marketing / Digital Marketing.
• Strong expertise in Google Ads and Meta Ads.
• Good working knowledge of GA4, GTM, Merchant Center, Pixels and conversion tracking.
• Proven experience in lead generation and ecommerce marketing.
• Strong analytical and commercial mindset.
• Comfortable managing agencies, vendors and creative teams.
• Should be able to plan, execute, analyze and optimize campaigns independently.
• Experience with D2C, ecommerce, consumer brands, retail or lifestyle brands preferred.

SUCCESS WILL BE MEASURED BY

Revenue Growth | ROAS | CAC | CPL | Qualified Leads | Conversion Rate | Digital Traffic | Marketing ROI

WHAT WE ARE LOOKING FOR

Someone who can take a business objective and say:

“I will build the digital funnel, run the campaigns, measure the numbers and continuously improve the results.”

The candidate will work closely with the Founder, Ecommerce, Sales and Creative teams to build a scalable digital acquisition engine.