Digital Marketing Manager

Optiminastic; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Optiminastic is seeking a Digital Marketing Manager with a strong Performance Marketing background to lead our performance and social media teams. You’ll drive growth for ecommerce brands and Optiminastic’s own products, turning data and insights into measurable results.

You’ll manage paid campaigns across Google and Meta, mentor a growing team, and collaborate with creative, content, and analytics, delivering ROI-focused strategies in a fast-paced, innovative environment.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• Minimum 3 years hands-on experience in Performance Marketing.
• Strong proficiency in Google Ads and Meta Ads.
• Experience leading a team.
• Experience working with an eCommerce brand.
• Strong verbal communication skills in English.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads platforms.
• Drive customer acquisition, lead generation, and revenue growth through data-driven marketing strategies.
• Monitor campaign performance, analyze key metrics, and implement optimization strategies to improve ROI.
• Collaborate with creative and content teams to develop high-performing ad creatives and landing page strategies.
• Manage budgets effectively and ensure efficient allocation of marketing spend.
• Lead and mentor a team, ensuring performance, accountability, and continuous learning.
• Stay updated on industry trends, platform updates, and emerging digital marketing opportunities.
• Work closely with stakeholders to align marketing initiatives with business objectives.

Skills

Performance Marketing

Google Ads

Meta Ads

Team Leadership

Data-Driven

Growth Marketing

Education

Bachelor's degree in Marketing/Business/Communications

Job description

Job Description:

About the Role

At Optiminastic, we’re looking for a Digital Marketing Manager with Performance Marketing background who wants more than just another marketing role. This is an opportunity to lead talented team of performance and social media, work on exciting eCommerce brands, and help scale both client businesses and Optiminastic’s own proprietary products. You’ll be at the center of performance, strategy, creativity, and execution. Turning data, consumer insight, and bold ideas into measurable growth.

The ideal candidate is someone who thinks like an growth operator, acts like a leader, and

measures success through real business impact. You should be comfortable managing paid

campaigns, guiding a team, analyzing performance, and making fast, smart decisions in a

dynamic digital environment.

You’ll get to work with interesting brands, emerging technologies, and ambitious people who

care about results. If you’re driven by growth, excited by ownership, and motivated by the

challenge of building marketing engines that actually perform, this role is for you.

At Optiminastic, you won’t just manage campaigns, you’ll help shape how brands grow.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads platforms.
• Drive customer acquisition, lead generation, and revenue growth through data-driven marketing strategies.
• Monitor campaign performance, analyze key metrics, and implement optimization strategies to improve ROI.
• Collaborate with creative and content teams to develop high-performing ad creatives and landing page strategies.
• Manage budgets effectively and ensure efficient allocation of marketing spend.
• Lead and mentor a team, ensuring performance, accountability, and continuous learning.
• Stay updated on industry trends, platform updates, and emerging digital marketing opportunities.
• Work closely with stakeholders to align marketing initiatives with business objectives.
  

What we're looking for

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 3 years of hands-on experience in Performance Marketing.
• Strong proficiency in Google Ads and Meta Ads.
• Prior experience managing or leading a team.
• Experience working with an eCommerce brand.
• Strong verbal communication skills in English.
• Genuine interest in social media trends, content, and digital consumer behaviour.
• Highly responsible, dependable, and capable of independently managing professional commitments.

Requirements: