Digital Marketing Executive

BK Arogyam; Varanasi; On-site; INR 500,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary + performance-based

Career growth opportunities in digital

Exposure to multi-channel, high-impact

Job summary

BK Arogyam and Research Pvt. Ltd. is seeking a data‑driven digital marketing professional to design, execute, and scale campaigns across YouTube, Google Ads, SEO, and e-commerce platforms. You will lead from strategy to reporting to generate high-quality leads and profitable online sales.

You will own the performance funnel, optimize campaigns for ROI, and deliver measurable growth through analytics, dashboards, and cross‑channel coordination.

Qualifications

• 2–5 years of hands-on experience in Digital Marketing & Performance Campaigns.
• Strong knowledge of YouTube Ads, Google Ads, SEO and PPC platforms.
• Experience with e-commerce platforms (Shopify, WooCommerce, Amazon, Flipkart).
• Bachelor’s degree in Marketing, Business or related field.
• Analytical mindset with ability to interpret data and make optimization decisions.

Responsibilities

• Plan and execute YouTube ad campaigns (In-stream, Shorts, Remarketing) focused on conversions.
• Create and manage Search, Display, and Shopping campaigns.
• Conduct keyword research, ad copy testing, and landing page optimization.
• Manage budget allocation to achieve cost-efficient CPL/CAC.
• Set up and monitor SEO efforts including technical audits.

Skills

Data-driven decision making

ROI optimization

YouTube Ads

Google Ads

SEO

E-commerce marketing

Analytics & reporting

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Analytics / GA4

SEMrush

Ahrefs

Looker Studio

Shopify / WooCommerce

Job description

BK Arogyam and Research Pvt. Ltd. is one of India’s fastest-growing Ayurvedic healthcare organizations, dedicated to providing research-backed, result-oriented health solutions. We are aggressively expanding our digital presence and scaling our e-commerce operations across India.

We don’t just need someone who “runs ads.” We’re looking for someone who lives and breathes data, optimization, and ROI — someone who can turn marketing budgets into predictable revenue streams.

Role Overview

You’ll be responsible for designing, executing, and scaling digital marketing campaigns across YouTube, Google Ads, SEO, and e-commerce platforms. The goal: generate high-quality leads and profitable online sales — not vanity metrics.

You should be hands‑on, analytical, and capable of owning the entire performance funnel — from strategy to execution to reporting.

Key Responsibilities

1. YouTube Ads & Video Marketing

Plan and execute YouTube ad campaigns (In-stream, Shorts, Remarketing) focused on conversions and awareness.

Optimize videos for maximum reach — thumbnails, titles, tags, and watch‑time retention.

Develop YouTube content strategy for audience growth and lead funneling.

Track performance metrics like CTR, CPV, View Rate, and Lead Quality.

2. Google Ads & PPC

Create and manage Search, Display, and Shopping campaigns.

Perform keyword research, ad copy testing, and landing page optimization

Maintain tight control on budget allocation to achieve lowest possible CPL/CAC

Monitor Quality Score, CTR, CPC, and Conversion Rate — fix weak spots fast.

3. SEO (Organic Growth)

Conduct in-depth keyword mapping, technical audits, and backlink campaigns.

Optimize site speed, schema, internal linking, and on‑page SEO.

Track SERP movements weekly using tools like Ahrefs, SEMrush, or GSC.

Deliver measurable organic traffic growth — not just reports.

4. E-commerce Marketing

Manage and grow marketplace listings (Amazon, Flipkart, etc.) and in‑house store.

Optimize product titles, descriptions, and images for both visibility and conversions.

Plan and execute high‑ROI campaigns (seasonal, remarketing, flash sales).

Track conversion rate, AOV, and cart abandonment metrics — fix leakage points.

5. Analytics & Reporting

Set up event tracking, UTM tagging, and goal tracking in GA4 and Tag Manager.

Build performance dashboards (daily/weekly) showing spend vs ROI.

Analyze trends and make data‑backed decisions — not guesswork.

Key Performance Indicators (KPIs)

Minimum qualified leads or e-commerce sales per month at target CPL/CAC.

Consistent month‑over‑month organic traffic growth.

Improvement in CTR, Quality Score, and overall ROI.

Growth in YouTube engagement (watch time, subscribers, conversions).

Reduction in cost per sale and improved revenue margin across campaigns.

Ideal Candidate Profile

2–5 years of experience in digital marketing (preferably health/e-commerce sector).

Proven record of running profitable campaigns (show screenshots or case studies).

Deep understanding of YouTube, Google Ads, SEO tools, and analytics.

Analytical mindset — can interpret data and make optimization decisions independently.

Bonus: Experience with Meta Ads, Pabbly, or automation tools.

• Competitive salary + performance-based incentives.
• Career growth opportunities in digital marketing and e-commerce.
• Exposure to multi-channel, high-impact campaigns

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 2–5 years of hands‑on experience in Digital Marketing & Performance Campaigns.
• Strong knowledge of YouTube Ads, Google Ads, SEO, and PPC platforms.
• Experience with E-commerce platforms (Shopify, WooCommerce, Amazon, Flipkart).
• Proficiency in analytics tools (Google Analytics, GA4, SEMrush, Ahrefs, Looker Studio).
• Strong communication, analytical, and creative problem‑solving skills.

Information

Health Care

Work Experience

1-2 years

City

both

Position Quantity

10

Skills

Multi Tasking Time Management Social Media Marketing Display Adverting Emarketing Report building Critical Thinking & Assessment Good Communication Project Management Social media posts Lead management Presentation Skill Search Engine Optimization (SEO) Search Engine Marketing (SEM) Content Marketing Multi-channel Expertise Content Creation Skills Techical Skills Search Marketing

Qualification

Intermeadiate Graduate

Position

Freelance/Self-Employeed Permanent