Digital Marketing Executive

Drlogy; New Delhi; On-site; Full time

Job description

Position Overview

Creative and results-driven Digital Marketing Executive responsible for managing online marketing campaigns, social media promotions, SEO strategies, and brand awareness initiatives within healthcare or corporate environments. Skilled in digital advertising, content marketing, analytics monitoring, and customer engagement. Experienced in driving online visibility, lead generation, and business growth through effective digital marketing strategies.

Responsibilities

• Plan and execute digital marketing campaigns across multiple platforms.
• Manage social media accounts and online brand promotions effectively.
• Develop SEO and SEM strategies to improve online visibility.
• Create engaging digital content for websites and social media channels.
• Monitor website traffic and campaign performance using analytics tools.
• Coordinate paid advertising campaigns on Google and social platforms.
• Generate leads and support online customer engagement initiatives.
• Conduct market research and competitor analysis regularly.
• Optimize digital campaigns to improve ROI and audience reach.
• Maintain website updates and digital content management activities.
• Coordinate with graphic designers and content teams effectively.
• Prepare digital marketing reports and performance summaries regularly.
• Ensure consistency in branding and online communication materials.
• Monitor online trends and recommend innovative marketing strategies.
• Contribute to business growth and digital brand development initiatives.