Digital Marketing Manager

Dr Pauls Multispeciality Clinic; Kolkata District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Dr. Pauls Advanced Hair & Skin Solutions in Kolkata invites a Sr. Digital Marketing Manager to lead performance marketing and digital customer acquisition.

You will own campaigns across Meta, Instagram and Google Ads, optimizing funnels to generate qualified leads, appointments and revenue. You will collaborate with content teams, implement WhatsApp automation, CRM integration and robust analytics (GA4, GTM), and report outcomes with actionable recommendations as the business expands to multiple

Qualifications

• 4–8 years of hands‑on experience in Digital Marketing / Performance Marketing.
• Strong experience in Meta Ads Manager and Google Ads.
• Knowledge of lead‑generation and conversion funnels.
• Experience with WhatsApp Business API / automation platforms (WATI, Interakt, Gallabox).

Responsibilities

• Plan, execute and optimize digital marketing campaigns across Meta, Instagram and Google Ads.
• Manage paid media campaigns for lead generation and patient acquisition.
• Develop TOFU, MOFU and BOFU conversion funnels.
• Create landing pages, lead forms, assessment/quiz funnels and CTAs.
• Develop WhatsApp automation and lead‑nurturing journeys for qualification and appointment conversion.
• Manage retargeting campaigns for website visitors, social media users, unconverted leads and existing databases.
• Work closely with the content/creative team to develop high‑performing static, video, Reel, testimonial and carousel creatives.
• Track and optimize the complete customer journey from Ad Lead Qualified Lead Appointment Consultation Treatment Conversion.
• Monitor and improve key performance metrics including CPL, qualified lead rate, appointment rate, CAC/CPA, conversion rate and ROAS.
• Manage and optimize campaigns across multiple clinic locations using appropriate geo‑targeting and budget allocation.
• Implement and monitor tracking through Meta Pixel, GA4, Google Tag Manager, UTM and conversion tracking.
• Work with CRM and technology teams to improve lead routing, attribution and automation.
• Analyze campaign performance and provide regular reports with actionable recommendations.
• Stay updated on digital advertising trends, platform changes and healthcare advertising guidelines.

Skills

Digital marketing

Performance marketing

Meta Ads Manager

Google Ads

Lead generation

Conversion funnels

GA4 / GTM

CRM integration

Data analysis

Budget management

Communication

Tools

WhatsApp Business API

WATI

Interakt

Gallabox

GA4

Google Tag Manager

CRM systems

Job description

Position: Digital Marketing Manager

Company: Dr. Pauls Advanced Hair & Skin Solutions

www.drpaulsonline.com

Location: Kolkata - Dumdum Motijheel

Experience: 4–8Years

Employment Type: Full-Time

Department: Digital Marketing

Reporting To: Management

About the Role:

Dr. Paul’s Advanced Hair & Skin Solutions is looking for an experienced Sr. Digital Marketing Manager to lead performance marketing and digital customer acquisition initiatives.

The ideal candidate will have strong hands‑on experience in Meta Ads, Google Ads, lead‑generation campaigns, conversion funnels, WhatsApp automation, CRM, retargeting and digital analytics, with a clear focus on generating qualified leads, appointments, consultations and business revenue.

Key Responsibilities:

• Plan, execute and optimize digital marketing campaigns across Meta, Instagram and Google Ads.
• Manage paid media campaigns for lead generation, patient acquisition and business growth.
• Develop and optimize TOFU, MOFU and BOFU conversion funnels.
• Create and optimize landing pages, lead forms, assessment/quiz funnels and CTAs.
• Develop WhatsApp automation and lead‑nurturing journeys for qualification and appointment conversion.
• Manage retargeting campaigns for website visitors, social media users, unconverted leads and existing databases.
• Work closely with the content/creative team to develop high‑performing static, video, Reel, testimonial and carousel creatives.
• Track and optimize the complete customer journey from Ad Lead Qualified Lead Appointment Consultation Treatment Conversion.
• Monitor and improve key performance metrics including CPL, qualified lead rate, appointment rate, CAC/CPA, conversion rate and ROAS.
• Manage and optimize campaigns across multiple clinic locations using appropriate geo‑targeting and budget allocation.
• Implement and monitor tracking through Meta Pixel, GA4, Google Tag Manager, UTM and conversion tracking.
• Work with CRM and technology teams to improve lead routing, attribution and automation.
• Analyze campaign performance and provide regular reports with actionable recommendations.
• Stay updated on digital advertising trends, platform changes and healthcare advertising guidelines.

Required Skills:

• 4–7 years of hands‑on experience in Digital Marketing / Performance Marketing.
• Strong experience in Meta Ads Manager and Google Ads.
• Good understanding of lead‑generation and conversion funnels.
• Experience with WhatsApp Business API / automation platforms such as WATI, Interakt, Gallabox or similar.
• Knowledge of CRM, marketing automation and lead management systems.
• Working knowledge of GA4, Google Tag Manager, Meta Pixel and UTM tracking.
• Strong analytical and data‑driven approach.
• Experience with retargeting, audience segmentation and campaign optimization.
• Ability to manage marketing budgets and optimize campaigns based on business outcomes.
• Strong communication, coordination and problem‑solving skills.

Preferred Experience:

Candidates with experience in Healthcare, Hair Transplant, Dermatology, Aesthetics, Dental, IVF, Wellness, D2C Healthcare or other high‑intent service businesses will be preferred.

What We Are Looking For?

We are looking for a performance‑focused digital marketer, not just a social media manager. The candidate should be comfortable taking ownership of the complete digital acquisition funnel and measuring success beyond impressions, clicks and leads.

Key focus:

Qualified Leads Appointments Consultations Treatment Conversions Revenue

Why Join Us?

• Opportunity to work with a growing doctor‑led healthcare brand.
• Exposure to multi‑location digital marketing.
• Opportunity to build and optimize performance‑driven acquisition funnels.
• Work across paid media, automation, CRM, analytics and growth marketing.