Digital Marketing Manager

Talent Vibe Consultancy; New Delhi; On-site; INR 558,000 - 1,004,000; Full time

Job summary

Talent Vibe Consultancy is seeking an experienced E-Commerce & Digital Growth Manager to lead the online growth of our skincare and cosmetics business. You will own the complete online sales and digital growth strategy across marketplaces, D2C and paid media.

This hands-on mid-senior role requires ownership of online revenue, optimization of CRO, and building scalable digital sales channels, with a focus on ROAS, CAC and AOV to drive profitable growth.

Qualifications

• 4–7 years of experience in E-commerce, Performance Marketing, D2C Growth or Digital Marketing.
• Strong hands-on experience with Amazon and Flipkart.
• Experience with Nykaa, Myntra, Blinkit, Zepto or other marketplaces/quick-commerce platforms will be an advantage.
• Strong knowledge of Meta Ads and Google Ads.
• Experience managing substantial digital advertising budgets.
• Strong understanding of ROAS, CAC, ACOS, TACOS, CTR, CPC, CVR and AOV.
• Experience with Shopify or another D2C platform.
• Strong Excel/Google Sheets and data-analysis skills.
• Experience in Skincare, Cosmetics, Beauty, Personal Care, FMCG or D2C brands preferred.
• Experience in new product launches and scaling online sales will be highly preferred.

Responsibilities

• Own and grow online sales across Amazon, Flipkart, Nykaa, Myntra and other relevant marketplaces.
• Develop marketplace strategies for increasing revenue, visibility, ranking and conversion.
• Manage product listings, catalogues, keywords, A+ content, pricing, promotions and offers.
• Plan and execute marketplace campaigns, launches and seasonal promotions.
• Monitor competitors, pricing, product positioning and market trends.
• Identify new marketplaces and digital sales channels.
• Develop and manage Meta Ads, Google Ads and marketplace advertising campaigns.
• Own performance metrics including ROAS, CAC, ACOS, TACOS, CTR, CPC, CVR and AOV.
• Allocate marketing budgets based on campaign performance and profitability.
• Continuously test audiences, creatives, offers, products and campaigns.
• Develop strategies for customer acquisition and profitable revenue growth.
• Manage and grow the company's D2C/e-commerce website.
• Work on conversion-rate optimization, product pages, landing pages, checkout and customer journey.
• Develop strategies for increasing AOV, repeat purchases and customer lifetime value.
• Coordinate with creative, technology and content teams to improve the complete digital funnel.
• Develop digital marketing campaigns for skincare and beauty products.
• Plan and manage influencer, affiliate and social-commerce campaigns.
• Work with the creative team to develop high-performing Reels, UGC, product demonstrations, testimonials and other performance creatives.
• Monitor competitor advertising and identify new growth opportunities.
• Prepare weekly and monthly e-commerce performance reports.
• Analyse sales, advertising and customer data to identify growth opportunities.
• Present performance and recommendations to management.
• Track online revenue, profitability, customer acquisition and marketing efficiency.

Skills

E-commerce growth

Performance marketing

D2C growth

Marketplace management

Budget management

Data analysis

ROAS optimization

Tools

Shopify

Amazon

Flipkart

Nykaa

Myntra

Google Ads

Meta Ads

Job description

E-Commerce & Digital Growth Manager Skincare & Cosmetics

Location: Delhi/NCR

Experience: 4–10 Years

Salary: 50,000–90,000 per month, depending on experience and capability

Employment Type: Full-Time

Industry: Skincare / Cosmetics / Beauty / Personal Care

About the Role

We are looking for an experienced and results-driven E-Commerce & Digital Growth Manager to lead the online growth of our skincare and cosmetics business.

The candidate will be responsible for developing and executing the complete online sales and digital growth strategy, including marketplaces, D2C, performance marketing, paid advertising, influencer marketing and customer acquisition.

This is a hands-on mid-senior management role for someone who can take ownership of online revenue and build scalable digital sales channels.

Key Responsibilities

E-Commerce & Marketplace Growth

Own and grow online sales across Amazon, Flipkart, Nykaa, Myntra and other relevant marketplaces.

Develop marketplace strategies for increasing revenue, visibility, ranking and conversion.

Manage product listings, catalogues, keywords, A+ content, pricing, promotions and offers.

Plan and execute marketplace campaigns, launches and seasonal promotions.

Monitor competitors, pricing, product positioning and market trends.

Identify new marketplaces and digital sales channels.

Performance Marketing

Develop and manage Meta Ads, Google Ads and marketplace advertising campaigns.

Own performance metrics including ROAS, CAC, ACOS, TACOS, CTR, CPC, CVR and AOV.

Allocate marketing budgets based on campaign performance and profitability.

Continuously test audiences, creatives, offers, products and campaigns.

Develop strategies for customer acquisition and profitable revenue growth.

D2C & Website Growth

Manage and grow the company's D2C/e-commerce website.

Work on conversion-rate optimization, product pages, landing pages, checkout and customer journey.

Develop strategies for increasing AOV, repeat purchases and customer lifetime value.

Coordinate with creative, technology and content teams to improve the complete digital funnel.

Brand & Digital Marketing

Develop digital marketing campaigns for skincare and beauty products.

Plan and manage influencer, affiliate and social-commerce campaigns.

Work with the creative team to develop high-performing Reels, UGC, product demonstrations, testimonials and other performance creatives.

Monitor competitor advertising and identify new growth opportunities.

Analytics & Business Reporting

Prepare weekly and monthly e-commerce performance reports.

Analyse sales, advertising and customer data to identify growth opportunities.

Present performance and recommendations to management.

Track online revenue, profitability, customer acquisition and marketing efficiency.

Required Experience & Skills

4–7 years of experience in E-commerce, Performance Marketing, D2C Growth or Digital Marketing.

Strong hands-on experience with Amazon and Flipkart.

Experience with Nykaa, Myntra, Blinkit, Zepto or other marketplaces/quick-commerce platforms will be an advantage.

Strong knowledge of Meta Ads and Google Ads.

Experience managing substantial digital advertising budgets.

Strong understanding of ROAS, CAC, ACOS, TACOS, CTR, CPC, CVR and AOV.

Experience with Shopify or another D2C platform.

Strong Excel/Google Sheets and data-analysis skills.

Experience in Skincare, Cosmetics, Beauty, Personal Care, FMCG or D2C brands preferred.

Experience in new product launches and scaling online sales will be highly preferred.

Ideal Candidate

We are looking for someone who is:

Strategic + Hands-on + Commercially Driven + Data-Oriented

The candidate should be capable of independently answering:

“What should we do to increase our online sales and revenue?”

and then executing the strategy across marketplaces, paid media, D2C and digital channels.

Important

This is not a pure social-media or content-marketing position.

Candidates must have demonstrated experience in e-commerce sales growth, performance marketing and measurable revenue generation.

Key Performance Indicators

Online revenue growth

ROAS / marketing efficiency

Customer acquisition cost

Marketplace sales growth

Conversion rate

Average order value

New customer acquisition

Repeat purchase rate

D2C growth

Marketplace ranking and visibility