E-Commerce Executive (ADs)

RAS Luxury Skincare; Mumbai; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Growth opportunities

Performance-driven environment

Exposure to marketplaces

Competitive salary and incentives

Job summary

RAS Luxury Skincare is seeking an E‑Commerce Executive – PPC Ads in Mumbai to drive paid campaigns across Amazon, Flipkart, Nykaa, Meta, and Google Ads. You will monitor ROAS, ACOS, CTR, CPC, and conversions while collaborating with content and design teams to optimize product listings.

The role requires 2–4 years in e‑commerce PPC, strong Excel skills, and a data-driven mindset to grow online sales in a skincare brand.

Qualifications

• Bachelor's degree in Marketing, Business, E‑Commerce, or related field.
• 2–4 years of PPC advertising experience for e-commerce or D2C brands.
• Hands-on experience with Amazon, Flipkart, Nykaa, Meta, and Google Ads.
• Strong analytical skills with Excel/Google Sheets.
• Experience in skincare/beauty or FMCG preferred.

Responsibilities

• Plan, execute, and optimize PPC campaigns across marketplaces.
• Manage campaigns on Meta and Google Ads to drive sales.
• Monitor ROAS, ACOS, CTR, CPC, conversions and revenue.
• Conduct keyword research and competitor analysis.
• Optimize product listings with content/design teams.
• Manage budgets and optimize spend allocation.
• Analyze sales trends and campaign insights for growth.
• Coordinate with marketplace managers for promos.
• Prepare weekly and monthly performance reports.
• Stay updated with marketplace trends and best practices.

Skills

PPC Campaign Management

Marketplace Advertising

Google Ads

Meta Ads

Data Analysis

Excel / Google Sheets

Budget Management

Communication & Collaboration

Education

Bachelor's degree in Marketing

Tools

Amazon Ads

Flipkart Ads

Nykaa Ads

Meta Ads

Google Ads

Job description

Job Description: E-Commerce Executive – PPC Ads

Location: Mumbai
Department: E-Commerce & Digital Marketing
Employment Type: Full-Time

About The Role

We are looking for a data-driven and performance-focused E-Commerce Executive – PPC Ads to manage and optimize paid advertising campaigns across e-commerce marketplaces and digital platforms. The ideal candidate will have experience in marketplace advertising, campaign optimization, and driving profitable sales for a skincare or beauty brand.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Amazon, Flipkart, Nykaa, Blinkit, Instamart, and other relevant marketplaces.
• Manage paid campaigns on Meta (Facebook & Instagram) and Google Ads to drive website and marketplace sales.
• Monitor campaign performance, including ROAS, ACOS, CTR, CPC, conversion rate, and revenue.
• Conduct keyword research and competitor analysis to improve campaign performance.
• Optimize product listings in collaboration with the content and design teams to improve ad effectiveness.
• Manage advertising budgets and ensure efficient spend allocation.
• Analyze sales trends, customer behavior, and campaign insights to recommend growth strategies.
• Coordinate with marketplace account managers for promotional opportunities and ad support.
• Prepare weekly and monthly performance reports with actionable recommendations.
• Stay updated with marketplace advertising features, digital marketing trends, and industry best practices.

Required Qualifications

• Bachelor's degree in Marketing, Business, E-Commerce, or a related field.
• 2–4 years of experience in PPC advertising for e-commerce or D2C brands.
• Hands-on experience with Amazon Ads, Flipkart Ads, Nykaa Ads, Meta Ads, and Google Ads.
• Strong analytical skills with proficiency in Excel/Google Sheets.
• Understanding of marketplace algorithms, campaign optimization, and performance marketing metrics.
• Experience in the skincare, beauty, or FMCG industry is preferred.

Key Skills

• PPC Campaign Management
• Amazon & Marketplace Advertising
• Google Ads & Meta Ads
• Performance Marketing
• ROAS & ACOS Optimization
• Keyword Research
• Data Analysis & Reporting
• Budget Management
• MS Excel / Google Sheets
• Communication & Collaboration

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Advertising Cost of Sales (ACOS)
• Sales Growth
• Conversion Rate
• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Customer Acquisition Cost (CAC)
• Campaign ROI

What We Offer

• Opportunity to work with a fast-growing skincare brand.
• Performance-driven work environment with growth opportunities.
• Exposure to leading e-commerce marketplaces and digital advertising platforms.
• Competitive salary and performance incentives.