E Commerce Manager

Coffee Day Global

Bengaluru

On-site

INR 2,500,000 - 4,500,000

Full time

4 days ago
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Job summary

Coffee Day Global is seeking an experienced E-commerce Manager to lead and scale its online business, owning the P&L, revenue growth, channel strategy, and marketplace performance. The role collaborates with Marketing, Supply Chain, and Finance to drive acquisition, retention and profitability across marketplaces, D2C website/app and other digital channels.

The ideal candidate will have 8-10 years in e-commerce or digital business, a strong ability to translate data into growth, and a builder

Qualifications

  • 8-10 years of experience in E-commerce, D2C, Marketplace or Digital Business.
  • Proven experience in building, scaling or managing an E-commerce business with clear revenue ownership.
  • Strong understanding of marketplaces, D2C, digital marketing, customer acquisition and online merchandising.
  • Strong commercial and analytical orientation with the ability to manage revenue and profitability.
  • Experience in managing external marketplace/platform partners and negotiations.
  • Strong understanding of E-commerce metrics, analytics and performance dashboards.
  • Ability to work cross-functionally and influence senior stakeholders.
  • Strong entrepreneurial mindset with a builder's approach – someone who can identify opportunities, take ownership and drive execution.
  • Excellent communication, stakeholder management and leadership skills.

Responsibilities

  • Own the E-commerce business strategy, revenue and profitability across all online channels.
  • Develop and execute a roadmap to scale the E-commerce business and deliver sustainable growth.
  • Drive sales through marketplaces, D2C website/app and other digital channels.
  • Own key metrics including GMV, net sales, margins, conversion, AOV, customer acquisition and repeat purchase.
  • Develop and manage relationships with key E-commerce and marketplace partners.
  • Identify new E-commerce opportunities, platforms, partnerships and revenue streams.
  • Lead online assortment, pricing, promotions, visibility and product/category strategy.
  • Work closely with Marketing to develop customer acquisition, performance marketing, CRM and retention strategies.
  • Use data and analytics to identify growth opportunities and improve conversion, customer experience and profitability.
  • Partner with Supply Chain, Operations, Technology, Finance and Marketing to ensure seamless online fulfilment and customer experience.
  • Monitor competitor activity, market trends and consumer behaviour and translate insights into business actions.
  • Drive continuous improvement in digital customer journey, website/app experience and online conversion.
  • Build dashboards and review business performance regularly, identifying corrective actions to achieve targets.
  • Lead and develop the E-commerce team and create a strong performance-driven culture.
  • Evaluate and manage E-commerce spends, ensuring strong ROI and commercial discipline.

Skills

E-commerce
P&L ownership
Revenue growth
Marketplace management
D2C
Digital marketing
CRM & retention

Job description

Experience: 8-10 Years
Location: Bangalore
Function: E-commerce

Role Purpose

We are looking for an experienced E-commerce Manager to lead and scale our E-commerce business. The role will own the E-commerce P&L, revenue growth, channel strategy, customer acquisition, marketplace performance and overall digital business growth.

Key Responsibilities
  • Own the E-commerce business strategy, revenue and profitability across all online channels.
  • Develop and execute a clear roadmap to scale the E-commerce business and deliver sustainable growth.
  • Drive sales through marketplaces, D2C website/app and other digital channels.
  • Own key business metrics including GMV, net sales, margins, conversion, AOV, customer acquisition and repeat purchase.
  • Develop and manage relationships with key E-commerce and marketplace partners.
  • Identify new E-commerce opportunities, platforms, partnerships and revenue streams.
  • Lead online assortment, pricing, promotions, visibility and product/category strategy.
  • Work closely with Marketing to develop customer acquisition, performance marketing, CRM and retention strategies.
  • Use data and analytics to identify growth opportunities and improve conversion, customer experience and profitability.
  • Partner with Supply Chain, Operations, Technology, Finance and Marketing to ensure seamless online fulfilment and customer experience.
  • Monitor competitor activity, market trends and consumer behaviour and translate insights into business actions.
  • Drive continuous improvement in digital customer journey, website/app experience and online conversion.
  • Build dashboards and review business performance regularly, identifying corrective actions to achieve targets.
  • Lead and develop the E-commerce team and create a strong performance-driven culture.
  • Evaluate and manage E-commerce spends, ensuring strong ROI and commercial discipline.
What We Are Looking For
  • 810 years of experience in E-commerce, D2C, Marketplace or Digital Business.
  • Proven experience in building, scaling or managing an E-commerce business with clear revenue ownership.
  • Strong understanding of marketplaces, D2C, digital marketing, customer acquisition and online merchandising.
  • Strong commercial and analytical orientation with the ability to manage revenue and profitability.
  • Experience in managing external marketplace/platform partners and negotiations.
  • Strong understanding of E-commerce metrics, analytics and performance dashboards.
  • Ability to work cross-functionally and influence senior stakeholders.
  • Strong entrepreneurial mindset with a builder's approach – someone who can identify opportunities, take ownership and drive execution.
  • Excellent communication, stakeholder management and leadership skills.
Key Success Measures
  • E-commerce Revenue / GMV growth
  • Profitability and contribution margin
  • Customer acquisition and CAC
  • Conversion rate and AOV
  • Repeat purchase / customer retention
  • Marketplace growth and channel expansion
  • Digital marketing ROI
  • New channel / business opportunities launched
  • Overall E-commerce business growth and scale
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