E-Commerce Manager & Digital Business

Inalsa; Dadri; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Inalsa is seeking a dynamic E-Commerce Manager to lead online growth across D2C and marketplaces. You will own end-to-end P&L, drive pricing, promotions, and content optimization, while orchestrating omnichannel integration and partnerships with major platforms.

The role requires data-driven decision making, a strong background in digital marketing, and a track record of launching successful online campaigns and SKUs.

Qualifications

• MBA/PGDM in Marketing, Operations, Business Strategy; B.Tech preferred.
• 10–12 years in consumer durables/FMCG/D2C with e-commerce leadership.
• Proven track record of driving 8-figure online revenue and launching new SKUs online.
• Strong understanding of SEO, SEM, Google Ads, YouTube Ads, AMS, and Flipkart Ads.
• Experience in data-driven marketing and analytics.
• Excellent stakeholder management, strategic planning, and execution skills.

Responsibilities

• Develop and implement the e-commerce growth roadmap for Amazon, Flipkart, Quick commerce and omnichannel.
• Define digital pricing, assortment, and promotion calendars aligned with business objectives.
• Drive performance marketing, SEO/SEM, and paid media initiatives to improve brand visibility and conversions.
• Manage P&L for e-commerce channels with profitability focus.
• Collaborate with finance, supply chain, and category teams to ensure demand forecasting and inventory optimization.
• Lead strategic partnerships with Amazon, Flipkart, and other online platforms.
• Build and scale the D2C website and brand store, optimizing UX, performance marketing, CRM, and retention funnels.
• Collaborate with IT and digital teams for website enhancements and integrations.

Skills

E-commerce leadership

SEO/SEM

Google Ads

YouTube Ads

AMS/Marketplace ads

Performance marketing

Data-driven marketing

Stakeholder management

Strategic planning

Education

MBA / PGDM (Marketing, Operations, Business Strategy)

B.Tech (preferred)

Tools

Amazon Marketing Services (AMS)

Google Ads

YouTube Ads

Flipkart Ads

Job description

E-Commerce Manager & Digital Business

Location: Noida

About the Role:
We are seeking a dynamic and data-driven E-Commerce Manager to lead our online business strategy across D2C and marketplace platforms such as Amazon, Flipkart, and quick commerce platforms. The ideal candidate will own end-to-end P&L responsibility, develop scalable digital commerce frameworks, and drive online growth through content optimization, digital campaigns, pricing strategies, and omnichannel integration. With deep experience in category management, product launches, GTM, and digital transition, this role requires a balance of strategic thinking and operational excellence.

Key Responsibilities:

• Develop and implement the overall e-commerce growth roadmap for Amazon, Flipkart, Quick commerce and Omni-channel retail.
• Build annual sales, revenue, and margin targets with clear strategies for acquisition, conversion, and retention.
• Define the digital pricing, assortment, and promotion calendar aligned with business objectives.
• Drive performance marketing, SEO/SEM, and paid media initiatives to improve brand visibility and conversion.
• Manage P&L for e-commerce channels with a strong focus on profitability, contribution margin.
• Conduct weekly & monthly business reviews to evaluate revenue, profitability, stock, and marketing spends.
• Collaborate with finance, supply chain, and category teams to ensure demand forecasting and inventory optimization.
• Lead strategic partnerships with Amazon, Flipkart, and other online platforms.
• Drive content optimization, A+ pages, enhanced listings, keyword strategy, and customer reviews to maximize visibility and conversions.
• Ensure competitive benchmarking, pricing intelligence, and portfolio mix based on analytics and category insights.
• Build and scale the D2C website and brand store, optimizing UX, performance marketing, CRM, and retention funnels.
• Collaborate with IT and digital teams for website enhancements, new features, and integrations with logistics & payment gateways.
• Implement consumer data and analytics tools to strengthen personalization and repeat purchase behavior.
• Partner with category heads to ensure seamless alignment between online and offline launches, NPD, and GTM strategy.
• Conceptualize 360 marketing campaigns (digital, influencer, ATL/BTL) to drive traffic and awareness across platforms.
• Leverage brand communication, media mix, and trade promotions to boost conversions and new product visibility online.
• Lead a cross-functional team including performance marketing, marketplace, content, and analytics specialists.
• Drive collaboration between marketing, supply chain, finance, and category teams for business synergies.
• Establish KPIs and dashboards for performance tracking and continuous improvement.

Key Deliverables:

• Revenue growth and market share increase across online channels.
• Optimization of digital marketing ROI and conversion metrics.
• Development of a sustainable, profitable D2C business model.
• Category leadership on key e-commerce platforms (Amazon, Flipkart).

Desired Profile:

• Education: MBA / PGDM in Marketing, Operations, Business Strategy; B.Tech preferred.
• Experience: 1012 years in consumer durables / appliances / FMCG / D2C brands with at least 45 years in e-commerce leadership.
• Proven track record of driving 8-figure online revenue, launching new SKUs online, and managing marketplace campaigns.
• Strong understanding of SEO, SEM, Google Ads, YouTube Ads, Amazon Marketing Services (AMS), and Flipkart Ads.
• Experience in data-driven marketing, analytics.
• Excellent stakeholder management, strategic planning, and execution skills.

Why This Role Is Exciting:

• End-to-end ownership of the online P&L with direct business impact.
• Freedom to shape digital growth and omnichannel strategies for a leading consumer durable brand.
• Exposure to product innovation, digital transformation, and performance marketing at scale.