Digital Marketing Manager

Woways; Hyderabad; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Woways is hiring a Digital Marketing Manager to plan and execute a comprehensive digital marketing strategy with a focus on Influencer Marketing. You will drive brand visibility, lead generation and enrolments across digital channels.

You will manage paid campaigns on Meta, Google Ads, YouTube and LinkedIn, oversee SEO/SEM, email and content marketing, and lead a team including interns and designers. MBA preferred, 2–4 years' experience in the EdTech/training space advantageous.

Qualifications

• Bachelor's degree required; MBA preferred.
• 2–4 years of hands-on digital marketing experience including influencer marketing.
• Proven experience running performance campaigns on Meta Ads and Google Ads.

Responsibilities

• Develop and execute the digital marketing strategy to drive brand awareness, website traffic, leads and enrolments.
• Plan and manage paid campaigns on Meta, Google Ads, YouTube and LinkedIn within budgets.
• Oversee SEO, SEM, content marketing, email and WhatsApp marketing activities.
• Plan, launch and manage influencer marketing campaigns, including influencer identification, outreach and collaboration.
• Manage social media pages, content calendars and community engagement.
• Track campaign performance, CPL, ROI and conversions using analytics tools and share regular reports.
• Optimise campaigns through A/B testing and data insights.
• Lead and mentor digital marketing interns and coordinate with designers, video editors and the sales team.

Skills

Influencer marketing

Digital marketing strategy

Paid campaigns

SEO/SEM

Analytics & reporting

Content marketing

Team management

Education

Bachelor's degree in Marketing/Business/Mass Communication or related field

MBA preferred

Tools

Google Analytics

Google Search Console

Meta Business Suite

CRM tools

Marketing automation

Job description

We are looking for a results-driven Digital Marketing Manager who can plan and run our complete digital marketing strategy, with added expertise in Influencer Marketing. The role owns brand visibility, lead generation and growth across digital channels.

Key Responsibilities

• Develop and execute the digital marketing strategy to drive brand awareness, website traffic, leads and enrolments.
• Plan and manage paid campaigns on Meta (Facebook & Instagram), Google Ads, YouTube and LinkedIn within set budgets.
• Oversee SEO, SEM, content marketing, email and WhatsApp marketing activities.
• Plan, launch and manage influencer marketing campaigns, including influencer identification, outreach, negotiation and collaboration.
• Manage social media pages, content calendars and community engagement.
• Track campaign performance, CPL, ROI and conversions using analytics tools, and share regular reports.
• Optimise campaigns continuously through A/B testing and data insights.
• Lead and mentor the digital marketing interns and coordinate with designers, video editors and the sales team.

Required Skills & Qualifications

• Bachelors degree in Marketing, Business, Mass Communication or a related field (MBA preferred).
• 2-4 years of hands-on digital marketing experience, including influencer marketing.
• Proven experience running performance campaigns on Meta Ads and Google Ads.
• Working knowledge of SEO, Google Analytics, Search Console and Meta Business Suite.
• Strong understanding of social media trends, content formats (Reels, Shorts) and creator ecosystems.
• Analytical mindset with strong communication and team-management skills.

Preferred Skills

• Experience in EdTech or training-institute marketing.
• Google Ads or Meta Blueprint certification.
• Familiarity with CRM tools, marketing automation and AI-based marketing tools.