Digital Marketing Manager

S Chand Group; Dadri; On-site; INR 400,000 - 600,000; Full time

Job summary

S Chand Group in India seeks a Digital Marketing Specialist to manage social media, run campaigns with Meta Ads and Google Ads, promote books, and handle SEO and email campaigns.

You will track performance, leads, engagement, and ROI, and collaborate with authors and influencers to boost branding. Prior publishing/EdTech experience is preferred.

Qualifications

• Strong expertise in social media marketing, digital advertising, content strategy, SEO, and analytics.
• Experience in publishing, education, or EdTech is preferred.

Responsibilities

• Manage social media platforms and develop engaging content.
• Plan and execute digital marketing campaigns using Meta Ads and Google Ads.
• Drive book promotions, author branding, and influencer collaborations.
• Manage SEO, website content, and email marketing campaigns.
• Track campaign performance, leads, engagement, and ROI.

Skills

Social media marketing

Digital advertising

Content strategy

SEO

Analytics

Job description

Key Responsibilities:

• Manage social media platforms and develop engaging content.
• Plan and execute digital marketing campaigns using Meta Ads and Google Ads.
• Drive book promotions, author branding, and influencer collaborations.
• Manage SEO, website content, and email marketing campaigns.
• Track campaign performance, leads, engagement, and ROI.

Requirements: Strong expertise in social media marketing, digital advertising, content strategy, SEO, and analytics. Experience in publishing, education, or EdTech is preferred.