Digital Marketing Manager

Starmark Digital Entertainment; Kolkata District; On-site; INR 1,200,000 - 2,800,000; Full time

Job summary

Starmark Digital Entertainment in India seeks an experienced Digital Marketing Manager to lead and optimize campaigns across content, social media, and paid channels. You will guide teams, shape strategy, and drive revenue growth through data-driven decisions.

You will manage budgets, track KPIs such as ROI, CPC, and CPA, collaborate with SEO and creative teams, and identify new digital opportunities. Strong leadership and hands-on experience with Meta and Google ads are essential.

Qualifications

• Strong knowledge of Digital Marketing and Performance Marketing.
• Hands-on experience with Meta Ads, Google Ads, and Media Buying.
• Expertise in Affiliate Marketing and Search Arbitrage.
• Strong understanding of campaign analytics, tracking, and performance optimization.

Responsibilities

• Oversee content creation, scriptwriting, social media strategies, and digital campaigns.
• Plan and manage paid advertising campaigns across Meta, Google, and other platforms.
• Handle media buying, campaign budgeting, audience targeting, and optimization.
• Manage affiliate marketing campaigns, partnerships, and revenue generation.
• Lead and optimize search arbitrage and traffic monetization operations.
• Monitor campaign performance, KPIs, ROI, CPC, CPM, CTR, CPA, and conversions.
• Analyze performance data and prepare regular reports with actionable insights.
• Develop strategies to improve traffic quality, engagement, conversions, and profitability.
• Coordinate with SEO, content, creative, video editing, and performance marketing teams.
• Identify new digital marketing opportunities, trends, and revenue channels.
• Manage team performance, workflow, targets, and campaign execution.

Skills

Digital Marketing

Performance Marketing

Meta Ads

Google Ads

Affiliate Marketing

Search Arbitrage

Campaign Analytics

Budget Allocation

SEO

Content Strategy

Social Media Strategy

Leadership

Team Management

Google Analytics

Reporting Tools

Tools

Meta Ads Manager

Google Ads Manager

Google Analytics

Job description

Job Summary

We are looking for an experienced and result-oriented Digital Marketing Manager to lead and oversee our digital marketing operations, including content strategy, social media, performance marketing, media buying, affiliate marketing, and search arbitrage. The candidate will be responsible for managing teams, optimizing campaigns, analyzing performance, and driving business growth through effective digital strategies.

Key Responsibilities

• Oversee content creation, scriptwriting, social media strategies, and digital campaigns.
• Plan and manage paid advertising campaigns across Meta, Google, and other platforms.
• Handle media buying, campaign budgeting, audience targeting, and optimization.
• Manage affiliate marketing campaigns, partnerships, and revenue generation.
• Lead and optimize search arbitrage and traffic monetization operations.
• Monitor campaign performance, KPIs, ROI, CPC, CPM, CTR, CPA, and conversions.
• Analyze performance data and prepare regular reports with actionable insights.
• Develop strategies to improve traffic quality, engagement, conversions, and profitability.
• Coordinate with SEO, content, creative, video editing, and performance marketing teams.
• Identify new digital marketing opportunities, trends, and revenue channels.
• Manage team performance, workflow, targets, and campaign execution.

Required Skills & Expertise

• Strong knowledge of Digital Marketing and Performance Marketing.
• Hands-on experience in Meta Ads, Google Ads, and Media Buying.
• Expertise in Affiliate Marketing and Search Arbitrage.
• Strong understanding of campaign analytics, tracking, and performance optimization.
• Experience with budget allocation, ROI analysis, and revenue growth strategies.
• Knowledge of SEO, content marketing, and social media strategy.
• Strong leadership, team management, and decision-making skills.
• Proficiency in Google Analytics, Google Ads Manager, Meta Ads Manager, and reporting tools.

Preferred Candidate

A strategic thinker with strong analytical abilities, leadership skills, and a proven track record of managing digital marketing campaigns and driving measurable business results.