Digital Marketing Manager

Planify Capital Limited; Faridabad; On-site; INR 400,000 - 800,000; Full time

Job summary

An established industry player is seeking a talented Digital Marketing Executive to spearhead innovative email and WhatsApp marketing strategies. In this dynamic role, you'll develop and implement campaigns designed to enhance customer engagement and drive conversions. You'll collaborate with cross-functional teams to create compelling content, analyze performance metrics, and optimize strategies for success. If you have a passion for digital marketing and a strong track record in email and WhatsApp campaigns, this opportunity offers a chance to make a significant impact in a fast-paced environment. Join a forward-thinking company and elevate your career in the exciting world of digital marketing!

Qualifications

• 5-8 years of experience in digital marketing with a focus on email and WhatsApp marketing.
• Proven experience with email marketing platforms and automation tools.

Responsibilities

• Develop and execute email marketing campaigns and WhatsApp marketing strategies.
• Monitor campaign performance and optimize for better engagement and conversions.

Skills

Email Marketing

WhatsApp Marketing

Analytical Skills

Copywriting

SEO

PPC

Communication Skills

Tools

Mailchimp

Sendinblue

HubSpot

WhatsApp Business API

Job description

We are looking for a skilled Digital Marketing Executive to develop, implement, and optimize online marketing strategies with a strong focus on email marketing and WhatsApp marketing. The ideal candidate should have experience in running targeted campaigns, increasing engagement, and driving conversions through these channels.

Responsibilities:

1. Develop and execute email marketing campaigns, including list segmentation, content creation, and automation.
2. Design and run WhatsApp marketing campaigns to engage potential and existing customers.
3. Monitor and analyze the performance of email and WhatsApp campaigns using relevant tools.
4. Work on lead generation strategies through email and WhatsApp marketing.
5. Ensure compliance with email marketing best practices (SPAM laws, GDPR, etc.).
6. Create compelling and engaging content for both email and WhatsApp messages.
7. Collaborate with the content, design, and sales teams to create effective messaging.
8. Optimize open rates, click-through rates, and conversions through A/B testing.
9. Stay updated with the latest trends and tools in email and WhatsApp marketing.

Required Skills & Qualifications:

1. Proven experience in email marketing and WhatsApp marketing.
2. Hands-on experience with email marketing platforms (Mailchimp, Sendinblue, HubSpot, etc.).
3. Familiarity with WhatsApp Business API & automation tools.
4. Strong analytical skills to measure and improve campaign performance.
5. Knowledge of email deliverability, segmentation, and personalization strategies.
6. Basic knowledge of SEO, PPC, and social media marketing is a plus.
7. Good communication and copywriting skills.
8. Ability to work in a fast-paced environment and handle multiple campaigns.

Preferred Experience:

1. 5-8 years of experience in digital marketing with expertise in email & WhatsApp marketing.
2. Experience in e-commerce, real estate, or any direct-to-consumer industry is a plus.

Seniority Level:

Mid-Senior level

Employment Type:

Full-time

Job Function:

Marketing and Sales

Industries:

Investment Banking