Digital Marketing Manager
Aditya Birla Group
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Job summary
Aditya Birla Group is seeking an experienced WhatsApp Marketing SME to lead and scale WhatsApp as a strategic D2C customer engagement and acquisition channel across Aditya Birla Capital Digital's product portfolio. The role will own the end-to-end WhatsApp communication strategy across Marketing, Utility and Service communications while driving engagement, conversions, compliance and customer experience.
The position emphasizes ownership of end-to-end campaigns, data-driven personalization,
Qualifications
- 5-8 years of experience in CRM, D2C Marketing, Marketing Automation or Conversational Commerce.
- Minimum 5 years of hands-on experience managing enterprise-scale WhatsApp Business Platform communications.
Responsibilities
- Own the end-to-end WhatsApp communication strategy and roadmap.
- Execute Marketing, Utility and Service communication journeys.
- Drive acquisition, engagement, activation, cross-sell and retention.
- Optimize campaigns through personalization, experimentation and A/B testing.
- Partner with Product, CRM, Technology and Analytics teams.
Skills
Tools
Job description
At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.
Designation : NA
We are looking for an experienced WhatsApp Marketing Subject Matter Expert (SME) to lead and scale WhatsApp as a strategic D2C customer engagement and acquisition channel across Aditya Birla Capital Digital's product portfolio. The role will own the end-to-end WhatsApp communication strategy across Marketing, Utility and Service communications while driving engagement, conversions, compliance and customer experience.
- 5-8 years of experience in CRM, D2C Marketing, Marketing Automation or Conversational Commerce.
- Minimum 5 years of hands-on experience managing enterprise-scale WhatsApp Business Platform communications.
- Experience in BFSI, FinTech, E-commerce or Consumer Internet preferred.
- Own the end-to-end WhatsApp communication strategy and roadmap.
- Execute Marketing, Utility and Service communication journeys.
- Drive acquisition, engagement, activation, cross-sell and retention.
- Optimize campaigns through personalization, experimentation and A/B testing.
- Partner with Product, CRM, Technology and Analytics teams.
- WhatsApp Flows
- WhatsApp Business API
- WhatsApp Interactive Messages
- WhatsApp Forms
- Click-to-WhatsApp Ads
- WhatsApp PWA
- API Integrations
- Webhooks
- Template Management
- Conversation Categories
- Quality Rating & Messaging Limits
- Build AI-powered conversational journeys.
- Integrate Agentic AI/chatbots for lead qualification.
- Automate servicing and appointment booking.
- Discover more about life at Aditya Birla Group
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