Digital Marketing Manager
Aditya Birla Group
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Job summary
Aditya Birla Group is seeking an experienced WhatsApp Marketing SME to lead and scale WhatsApp as a strategic D2C customer engagement and acquisition channel across its digital product portfolio. You will own the end-to-end WhatsApp communication strategy across Marketing, Utility and Service communications.
The role focuses on driving engagement, conversions, compliance and customer experience while collaborating with Product, CRM, Technology and Analytics teams to optimize campaigns and
Qualifications
- 5–8 years of experience in CRM, D2C Marketing, Marketing Automation or Conversational Commerce.
- Minimum 5 years of hands-on experience managing enterprise-scale WhatsApp Business Platform communications.
- Experience in BFSI, FinTech, E-commerce or Consumer Internet preferred.
Responsibilities
- Own the end-to-end WhatsApp communication strategy and roadmap.
- Execute Marketing, Utility and Service communication journeys.
- Drive acquisition, engagement, activation, cross-sell and retention.
- Optimize campaigns through personalization, experimentation and A/B testing.
- Partner with Product, CRM, Technology and Analytics teams.
Skills
Education
Job description
Digital Marketing Social Media Marketing SEO Online Marketing SEM Online Advertising Google Analytics
Post Graduate
We are looking for an experienced WhatsApp Marketing Subject Matter Expert (SME) to lead and scale WhatsApp as a strategic D2C customer engagement and acquisition channel across Aditya Birla Capital Digital's product portfolio. The role will own the end-to-end WhatsApp communication strategy across Marketing, Utility and Service communications while driving engagement, conversions, compliance and customer experience.
- 5–8 years of experience in CRM, D2C Marketing, Marketing Automation or Conversational Commerce.
- Minimum 5 years of hands-on experience managing enterprise-scale WhatsApp Business Platform communications.
- Experience in BFSI, FinTech, E-commerce or Consumer Internet preferred.
- Own the end-to-end WhatsApp communication strategy and roadmap.
- Execute Marketing, Utility and Service communication journeys.
- Drive acquisition, engagement, activation, cross-sell and retention.
- Optimize campaigns through personalization, experimentation and A/B testing.
- Partner with Product, CRM, Technology and Analytics teams.
- WhatsApp Flows
- WhatsApp Business API
- WhatsApp Interactive Messages
- WhatsApp Forms
- Click-to-WhatsApp Ads
- WhatsApp PWA
- API Integrations
- Webhooks
- Template Management
- Conversation Categories
- Quality Rating & Messaging Limits
- Build AI-powered conversational journeys.
- Integrate Agentic AI/chatbots for lead qualification.
- Automate servicing and appointment booking.
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