Digital Marketing Manager

Titan Tech Emirates Pvt Ltd; Ernakulam; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Infopark in India is seeking a Digital Marketing Manager to lead the planning, development, and execution of multi-client digital marketing strategies across industries. You will oversee campaigns, content, budgets, and performance to drive visibility and lead generation.

Collaborating with clients, creative teams, and technical staff, you will ensure activities align with business goals, optimize campaigns on Google Ads, Meta, and other channels, and provide data-driven reporting.

Qualifications

• Experience in planning and executing digital marketing strategies for multiple clients.
• Proven ability to manage campaigns across Google Ads, Meta Ads, and other platforms.
• Strong skills in data analysis, reporting, and performance optimization.

Responsibilities

• Develop and implement digital marketing strategies aligned with client goals.
• Plan and manage campaigns across multiple platforms and channels.
• Identify target audiences and optimize channels for lead generation and growth.
• Coordinate with creative and technical teams to ensure brand consistency.
• Monitor performance, manage budgets, and provide regular client updates.

Skills

Digital Marketing Strategy

Google Ads

Meta Ads

Social Media Marketing

Lead Generation

Campaign Management

Content Strategy

Budget Planning

Analytics & Reporting

Conversion Rate Optimization

Market Research

Audience Targeting

Brand Awareness

Cross-functional Coordination

Tools

GA4

Google Analytics

Google Tag Manager

Job description

Digital Marketing Manager

Job Summary

Responsible for planning, developing, implementing, and managing digital marketing strategies for multiple clients across various industries. Oversee digital advertising campaigns, social media marketing, lead generation, content strategies, budget allocation, and overall digital marketing performance.

Work closely with clients, creative teams, and technical teams to ensure marketing activities align with business objectives, strengthen brand visibility, generate quality leads, and drive business growth.

Key Responsibilities

Digital Marketing Strategy & Planning

• Develop and implement digital marketing strategies aligned with client business goals.


• Plan and manage digital marketing campaigns across multiple platforms.


• Identify target audiences, market opportunities, and suitable marketing channels.


• Develop strategies for brand awareness, lead generation, customer acquisition, and business growth.


• Plan digital marketing activities for product launches, promotional campaigns, and new business launches.

Paid Advertising & Campaign Management

• Plan, execute, and optimize advertising campaigns across Google Ads, LinkedIn, Facebook, and Instagram.


• Manage Google Search, Display, Performance Max, and Meta advertising campaigns.


• Conduct keyword research, competitor research, and geographic targeting.


• Monitor advertising performance and optimize campaigns to improve results.


• Manage advertising budgets and ensure efficient allocation of marketing resources.

Social Media Marketing & Content Strategy

• Develop social media marketing strategies to improve brand awareness and audience engagement.


• Plan content ideas for social media advertising activities.


• Coordinate with graphic designers, and video editors.


• Review marketing creatives, ad copy, and promotional materials to ensure brand consistency.


• Develop platform-specific content strategies based on audience behavior and campaign objectives.

Lead Generation & Conversion Optimization

• Develop and implement lead generation strategies across digital marketing channels.


• Monitor lead quality and conversion rates.


• Coordinate with clients and sales teams to evaluate lead quality and conversion outcomes.


• Recommend website and landing page improvements to increase conversions.

Client Relationship & Account Management

• Manage digital marketing activities for multiple client accounts across different industries.


• Understand client requirements and translate business objectives into marketing strategies.


• Conduct regular client communication regarding campaign progress, performance, and recommendations.


• Prepare marketing proposals, advertising budgets, and campaign plans.


• Coordinate with internal teams to ensure timely execution of marketing activities.

Marketing Analytics & Performance Reporting

• Monitor and analyze digital marketing campaign performance.


• Track key metrics using GA4, GTM and other analytics tools. Should be able to implement tracking.


• Prepare weekly and monthly digital marketing performance reports.


• Identify areas for improvement and provide data-driven recommendations.


• Evaluate overall marketing effectiveness and adjust strategies accordingly.

Budget Planning & Management

• Plan and allocate monthly digital marketing budgets based on campaign objectives.


• Monitor advertising expenditure across different platforms and client accounts.


• Optimize budget allocation to maximize marketing effectiveness.


• Recommend budget adjustments based on campaign performance and business priorities.

Team Coordination & Campaign Execution

• Coordinate with graphic designers, video editors, and website development teams.


• Provide creative briefs and campaign requirements.


• Review advertising materials and ensure consistency with marketing objectives.


• Monitor campaign execution timelines and deliverables.


• Ensure marketing activities are completed according to client requirements and campaign schedules.

Key Skills & Expertise

• Digital Marketing Strategy & Planning


• Google Ads & Meta Ads Management


• Social Media Marketing


• Lead Generation


• Digital Campaign Management


• Content Strategy & Creative Direction


• Marketing Budget Planning


• Client Relationship Management


• Marketing Analytics & Reporting


• Conversion Rate Optimization


• Market Research & Audience Targeting


• Campaign Performance Optimization


• Cross-functional Team Coordination


• Brand Awareness & Digital Growth Strategies

Professional Summary

Experienced in developing and executing digital marketing strategies for clients across multiple industries. Skilled in managing Google Ads and Meta Ads campaigns, developing lead generation strategies, overseeing social media marketing activities, managing advertising budgets, and analyzing marketing performance. Focused on delivering measurable business results through strategic planning, effective campaign execution, data-driven optimization, and strong client relationship management.