Performance Marketing Manager (Home Appliances/Consumer Durables)

Talent Integrators; Delhi; On-site; INR 1,800,000 - 2,200,000; Full time

Job summary

A leading home appliances brand is seeking a Performance Marketing Manager to drive overall paid growth strategy with a strong focus on ROI. The ideal candidate will have at least 5 years of experience in performance marketing, managing large budgets, and deep analytical skills. Responsibilities include optimizing marketing performance, building customer acquisition frameworks, and collaborating with cross-functional teams. The role is located in Delhi and offers a competitive salary package.

Qualifications

• 5+ years of experience in performance marketing with a strong strategic focus.
• Proven track record of managing large-scale marketing budgets.
• Strong understanding of unit economics and marketing analytics.

Responsibilities

• Own the performance marketing strategy aligned with business goals.
• Plan and manage multi-channel budgets to maximize ROI.
• Analyze marketing performance and improve efficiency.

Skills

Performance marketing

ROI analysis

Customer acquisition strategies

Analytical skills

Digital marketing

Education

MBA

Tools

Google Analytics

Attribution platforms

BI tools

Job description

Opportunity with a Home Appliances Brand!

Role: Performance Marketing

Work Mode: WFO

Experience: 4+ Yrs

Education: MBA

CTC: Up to 20 LPA

Notice Period: Max 1 Month

Role Overview

We are looking for a strategic and outcome-driven Performance Marketing Manager who will own the overall paid growth charter with a strong focus on ROI, profitability, and scalable customer acquisition. This role goes beyond campaign execution and requires a deep understanding of business metrics, marketing efficiency, and long-term growth levers.

Key Responsibilities

• Own and drive the performance marketing strategy aligned with overall business goals including revenue, profitability, and market expansion
• Plan and allocate multi-channel budgets to maximize ROI, ROAS, and contribution margins, not just top-line growth
• Build scalable customer acquisition frameworks by identifying high-impact channels, audiences, and funnels
• Lead full-funnel optimization—from awareness to conversion to retention with a strong focus on improving unit economics (CAC vs LTV)
• Analyze marketing performance and derive actionable insights to improve efficiency, incrementality, and attribution accuracy
• Drive experimentation roadmap across channels, creatives, landing pages, and audience cohorts to unlock growth opportunities
• Collaborate with product, analytics, and business teams to align marketing efforts with pricing, product positioning, and customer lifecycle strategies
• Evaluate and implement attribution models to better understand channel contribution and optimise spend allocation
• Identify new growth opportunities including emerging platforms, partnerships, and performance channels
• Build dashboards and reporting frameworks for leadership to track performance against key business metrics

Key Metrics Ownership

• Return on Ad Spend (ROAS)
• Customer Acquisition Cost (CAC) vs Lifetime Value (LTV)
• Marketing Contribution Margin
• Revenue Growth & Payback Period
• Funnel Conversion Rates & Incremental Lift

Requirements

• 5–9 years of experience in performance marketing / growth marketing with a strong strategic orientation
• Proven track record of driving ROI-led growth and managing large-scale marketing budgets
• Strong understanding of unit economics, attribution models, and marketing analytics
• Experience in scaling digital-first or D2C brands with a focus on profitability
• Ability to translate business objectives into marketing strategies and execution roadmaps
• Advanced analytical skills with hands‑on experience in tools such as Google Analytics, attribution platforms, and BI tools
• Strong stakeholder management and cross-functional collaboration skills