Manager - Digital & Performance Marketing

BSH Home Appliances India; Mumbai; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

BSH Home Appliances India is seeking a Digital & Performance Marketing Manager to drive online growth, customer acquisition, and revenue through data-driven digital marketing strategies with a strong focus on performance marketing.

You will lead media planning, manage campaigns across Google Ads, Meta, YouTube, Amazon and Flipkart, and build full-funnel strategies for traffic, conversions and retention. The role requires 10–12 years in digital/performance marketing within FMCG/D2C spaces.

Qualifications

• 10–12 years of experience in digital/performance marketing.
• Experience in FMCG, consumer durables, or D2C/e-commerce brands preferred.
• Strong analytical skills with tools like Google Analytics and dashboards.
• Proven track record of ROI-driven campaigns.
• Experience managing teams, agencies, and large budgets.
• Google Ads & Meta Ads.
• E-commerce platforms (Amazon, Flipkart)

Responsibilities

• Develop and execute media strategies across digital and offline channels.
• Manage campaigns, vendors, and media buying while tracking KPIs.
• Optimize budget allocation for maximum ROI.
• Plan and optimize campaigns across Google Ads, Meta, YouTube, Amazon, and Flipkart.
• Build full-funnel growth strategies for traffic, conversions, and retention.
• Monitor campaigns with analytics tools and derive insights.
• Lead internal teams and external agencies to ensure brand alignment.
• Own digital budgets and provide leadership-level reporting.

Skills

Data-driven mindset

Analytical thinking

Team leadership

Campaign optimization

Budget management

Tools

Google Analytics

Google Ads

Meta Ads

Amazon

Flipkart

Dashboards

Job description

Start at BSH Home Appliances Group if you believe in delivering quality: As a leading manufacturer of home appliances and solutions, we can rely on our employees who do their best. With our global brands Bosch, Siemens, Gaggenau and Neff as well as our local brands, we fully trust in their excellent work. In return, they know we will give them the chance to extend their skills and grow. Join us now and give your career a home.

About the Role

We are looking for a Digital & Performance Marketing Manager to drive online growth, customer acquisition, and revenue through data-driven digital marketing strategies, with a strong focus on performance marketing.

Media Planning & Campaign Management

• Develop and execute comprehensive media strategies across digital and offline channels
• Manage campaigns, vendors, and media buying while tracking performance KPIs
• Optimize budget allocation for maximum ROI

Performance Marketing

• Plan and optimize campaigns across Google Ads, Meta, YouTube, Amazon, and Flipkart

Digital Growth & Acquisition

• Build full-funnel strategies for traffic, conversions, and retention
• Scale D2C and e-commerce growth through paid and organic channels

Campaign Optimization & Analytics

• Monitor campaigns using analytics tools and optimize continuously
• Conduct A/B testing and derive actionable insights

E-commerce & Marketplace Marketing

• Manage paid campaigns on Amazon and Flipkart marketplaces
• Optimize product visibility, keywords, and conversion rates

SEO & Content Marketing

• Lead SEO strategy to improve organic traffic and rankings
• Collaborate with content teams on engagement initiatives

Team & Agency Management

• Lead internal teams and external agencies to drive execution
• Ensure alignment with brand and business objectives

Budgeting & Reporting

• Own digital budgets and provide leadership-level reporting
• Deliver insights and strategic recommendations

Qualifications required:

• 10–12 years of experience in digital/performance marketing
• Experience in FMCG, consumer durables, or D2C/e-commerce brands preferred
• Strong analytical skills with tools like Google Analytics and dashboards
• Proven track record of delivering ROI-driven campaigns
• Experience managing teams, agencies, and large budgets
• Google Ads & Meta Ads
• E-commerce platforms (Amazon, Flipkart)

For more information, please visit bsh-group.com/career.

We would love to welcome you in our team!