Digital Marketing Manager

Ecoste; Delhi; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Collaborative and growth-oriented culture

Exposure to cutting-edge campaigns

Opportunity to lead strategic marketing initiatives

Job summary

A leading eco-friendly building solutions firm based in Delhi is looking for a skilled Digital Marketing Manager to enhance lead generation and brand awareness through innovative digital strategies. The ideal candidate will possess a strong background in B2B marketing, SEO, and campaign management, aiming to generate over 100 qualified leads weekly. Your role will involve creating impactful campaigns, managing outreach initiatives, and analyzing performance metrics to drive success in a dynamic environment. Join a forward-thinking team committed to sustainable building solutions.

Qualifications

• 3-6 years of proven experience in lead generation, campaign management, and digital marketing.
• Strong expertise in B2B marketing, paid media, and SEO.
• Hands-on experience with LinkedIn campaigns, Google Ads, Meta Ads, and YouTube marketing.

Responsibilities

• Design and execute targeted B2B campaigns to generate qualified builder leads.
• Manage LinkedIn outreach campaigns to engage high-value prospects.
• Implement SEO strategies to improve online visibility.

Skills

Lead generation

Campaign management

B2B marketing

SEO

Content creation

Analytical skills

Education

Bachelor's degree in Marketing or related field

MBA preferred

Tools

Google Ads

Meta Ads

LinkedIn campaigns

YouTube marketing

Job description

We’re not just hiring talent - we’re building a future-ready organization with purpose.

Job Description

Job Description: Digital Marketing Manager

Company Name: Ecoste

Employment Type: Full-time

Role Overview

Ecoste is seeking a highly motivated and strategic Digital Marketing Manager to lead qualified lead acquisition, optimize the buyer journey, and strengthen brand presence across digital and offline channels. This role will primarily focus on the GHB Vertical, driving impactful campaigns, trust-building initiatives, and digital innovation to accelerate sales growth and brand advocacy.

Role and Responsibility

• Design and execute a minimum of 2 targeted B2B campaigns weekly (Email, WhatsApp, LinkedIn, etc.) to generate 100+ qualified builder leads per week.
  
• Launch and manage LinkedIn outreach campaigns (InMails, posts, connection requests, content shares) to engage high-value prospects.
  
• Execute paid media campaigns across Google, Instagram, and YouTube for builder-focused solutions (WPC Grille, Lamora & Metamask).
  
• Drive leads through CREDAI sponsorships, city chapter events, and industry networking.
  
• Build strategic relationships with Top 100 Architects and secure opportunities for product presentations.
  
• Optimize the buyer journey to shorten sales cycles.
  
• Develop stage-wise communication flows to move prospects customers repeat buyers brand advocates.
  
• Create impactful sales collaterals, offers, and MCBs (marketing communication briefs) to maximize conversions.
  

3. Trust Acceleration

• Produce engaging product videos to highlight new applications and innovations.
  
• Run Metamask YouTube & Instagram campaigns to build trust and brand credibility.
  
• Publish testimonials, site photos, and case study videos for cross-channel usage.
  
• Create coffee table books, project documentation, and magazines (3x/year) to reinforce authority in the industry.
  
• Launch a bi-monthly podcast with real estate developers & subject matter experts, and produce 2 marketing/productivity videos monthly.
  
• Maintain a strong social media presence, including daily posts and WhatsApp updates to support lead generation and brand trust.
  

4. Organic Presence & SEO

• Develop new landing pages for product lines and improve website trust-building elements.
  
• Implement SEO strategies to rank for industry-relevant keywords and enhance online visibility.
  

5. MIS & Reporting

• Create and maintain detailed MIS dashboards with predefined KPIs.
  
• Deliver clear and actionable campaign performance reports for management review.
  
• Achievement of weekly builder lead generation targets.
  
• Improvement in lead-to-conversion ratio and reduction of sales cycle time.
  
• Engagement and reach across digital campaigns (organic & paid).
  
• Delivery of trust-building content (videos, podcasts, magazines, testimonials).
  
• Growth in SEO performance and website traffic.
  
• Accuracy and timeliness of MIS reports.
  

Requirements

Desired Skills & Qualifications

• Bachelors degree in Marketing, Business, or related field (MBA preferred).
  
• 3-6 years of proven experience in lead generation, campaign management, and digital marketing.
  
• Strong expertise in B2B marketing, paid media, and SEO.
  
• Hands-on experience with LinkedIn campaigns, Google Ads, Meta Ads, and YouTube marketing.
  
• Strong content creation & storytelling abilities for brand trust and engagement.
  
• Analytical mindset with strong reporting and MIS skills.
  
• Ability to manage multiple campaigns simultaneously with measurable results.
  

Why Join Ecoste?

• Lead strategic marketing growth initiatives in a high-potential vertical.
  
• Exposure to cutting-edge campaigns across digital & offline platforms.
  
• Work in a collaborative and growth-oriented culture.
  
• Be part of a company shaping the future of eco-friendly building solutions.