Digital Marketing Lead

Clove Lighting Pvt Ld; Pune District; On-site; INR 600,000 - 850,000; Full time

Job summary

Clove Lighting Pvt Ld in Pune invites a hands-on Digital Marketing professional to plan, execute, and optimize campaigns across Google Ads, Meta, LinkedIn, YouTube, and more, driving brand awareness and lead generation.

You will manage SEO/SEM, content creation, website optimization, and analytics, collaborating with sales and design teams to deliver high-impact campaigns for B2B and B2C audiences in the lighting and decor space.

Qualifications

• 5+ years in digital marketing with B2B/B2C exposure.
• Strong SEO, SEM, PPC and campaign optimization skills.
• Experience with GA4, GSC, and Meta Business Suite.
• CMS knowledge, preferably WordPress.
• Excellent content writing and communication skills.
• Ability to manage multiple campaigns and deadlines.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across platforms.
• Improve search rankings and organic traffic through SEO/SEM.
• Monitor ROI, CPL, CTR and conversions; adjust strategies.
• Create engaging content for product launches and campaigns.
• Manage social media calendars and posting across channels.
• Coordinate with sales to nurture and convert leads.
• Track analytics and prepare performance reports.

Skills

SEO/SEM

PPC Campaigns

Google Ads

Meta Ads

LinkedIn Ads

Content Marketing

Email Marketing

Analytics

WordPress

Creative Tools

Copywriting

Tools

GA4

Google Search Console

Meta Business Suite

WordPress

Canva

Photoshop

Illustrator

Premiere Pro

Job description

ey Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other online platforms.
• Manage SEO, SEM, and website optimization to improve search rankings and organic traffic.
• Monitor campaign performance and optimize based on ROI, CPL, CTR, and conversion rates.

Digital Marketing

• Create engaging content including product launches, project showcases, installation videos, blogs, customer testimonials, reels, and educational posts.
• Manage social media calendars and publish content across Facebook, Instagram, LinkedIn, YouTube, and Pinterest.
• Build brand awareness through creative campaigns highlighting lighting innovations, energy efficiency, smart lighting technology, and design aesthetics.

Website & E-commerce

• Update website content, product pages, specifications, brochures, catalogs, and case studies.
• Improve user experience and lead generation through landing pages and website optimization.
• Support online product launches and digital catalog promotions.

Lead Generation

• Generate quality B2B and B2C leads through paid advertising, SEO, email marketing, WhatsApp campaigns, and social media.
• Develop campaigns targeting architects, interior designers, builders, contractors, electrical consultants, dealers, distributors, and corporate clients.
• Coordinate with the sales team to nurture and convert marketing leads.

Branding & Promotions

• Promote new product launches, exhibitions, trade fairs, dealer meets, and promotional offers.
• Coordinate with designers, photographers, and videographers to create high-quality marketing materials.
• Maintain consistent brand identity across all digital channels.

Analytics & Reporting

• Track website traffic, campaign performance, lead quality, and customer engagement using Google Analytics, Google Search Console, Meta Business Suite, and CRM tools.
• Prepare weekly and monthly marketing performance reports with actionable insights.
• Conduct competitor analysis and recommend strategies to improve market positioning.

Required Skills

• Strong understanding of SEO, SEM, PPC, Google Ads, Meta Ads, LinkedIn Ads, and Email Marketing.
• Experience with Google Analytics 4 (GA4), Google Search Console, and Meta Business Suite.
• Knowledge of WordPress or other CMS platforms.
• Proficiency in Canva, Adobe Photoshop, Illustrator, Premiere Pro, or similar creative tools.
• Excellent content writing and communication skills.
• Strong analytical mindset with experience in campaign optimization.
• Ability to manage multiple campaigns and meet deadlines.
• Knowledge of B2B marketing and dealer/distributor marketing is preferred.
• Experience in the lighting, electrical, building materials, home dcor, or smart home industry is an advantage.

Role & responsibilities

Preferred candidate profile