Social Media & Digital Marketing Expert

Eticul; Hyderabad; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Strategic context for campaigns

Exposure to multi-sector client campaigns

Pathway to Digital Lead or Head of Performance

Job summary

Eticul in Hyderabad is looking for a digital marketing specialist to manage the digital presence for multiple clients. The role involves developing social media strategies, optimizing paid campaigns across platforms like LinkedIn and Google, analyzing performance metrics, and contributing to ongoing content strategy.

Candidates should have 3–5 years of experience in digital marketing and be proficient in analytics and paid advertising. Offered are real budget accountability and a structured performance framework.

Qualifications

• 3–5 years of hands-on digital marketing experience — agency, startup or in-house B2B environment.
• Proven track record managing paid campaigns on LinkedIn, Google Ads, and Meta.
• Strong understanding of analytics including Google Analytics.

Responsibilities

• Manage social media strategy and content calendars across platforms.
• Run and optimise paid digital campaigns.
• Track, analyse and report on digital performance weekly.

Skills

Digital marketing experience

Paid campaign management

Analytics understanding

Content strategy sensibility

Clear written communication

Tools

Google Analytics 4

LinkedIn Analytics

Meta Business Suite

HubSpot

Mailchimp

Job description

You will manage the digital presence of multiple ETICUL clients across platforms, run performance campaigns, track what is actually working, and use that data to make smarter decisions the following week. You will work within a structured MCO system that gives you strategic context most digital marketers never get. And you will be expected to bring ideas to the table — not just execute what you are told.

Responsibilities

• Manage social media strategy and content calendars for multiple MCO clients across LinkedIn, Instagram and other relevant platforms
• Create, schedule and publish content — working closely with the design and content teams to ensure visual and copy alignment
• Run and optimise paid digital campaigns on LinkedIn, Google and Meta — from brief to live to performance report
• Track, analyse and report on digital performance weekly via the ETICUL KPI dashboard — not just vanity metrics
• Conduct ongoing competitor monitoring and surface insights that inform content strategy
• Manage SEO fundamentals: keyword tracking, on-page optimisation, content gap identification
• Handle email marketing campaigns — from list management to campaign design to performance review
• Identify new digital channels and growth opportunities relevant to each client's sector and audience

Requirements

• 3–5 years of hands‑on digital marketing experience — agency, startup or in‑house B2B environment
• Proven track record managing paid campaigns on LinkedIn, Google Ads and Meta with real budget accountability
• Strong understanding of analytics: Google Analytics 4, LinkedIn Analytics, Meta Business Suite
• SEO fundamentals: keyword research, on‑page basics, content strategy for search — not just theory
• Content strategy sensibility — you understand the difference between content that performs and content that fills a calendar
• Clear, concise written communication — you will write captions, briefs and reports that other people depend on

Nice to Have

• Experience with B2B, IT services, FoodTech or regulated sector marketing
• LinkedIn Sales Navigator or social listening tools (Brandwatch, Mention, Sprout Social)
• Basic graphic design capability — Canva or Figma for quick edits and social asset creation
• Marketing automation experience — HubSpot, Mailchimp or ActiveCampaign
• Video content production for social — Reels, shorts, LinkedIn video formats

What We Offer

• Strategic context that most digital marketers never receive — you will know why every campaign exists, not just how to run it
• Exposure to multi‑sector client campaigns — IT, FoodTech, manufacturing, professional services
• Real budget accountability — you will manage actual spend and be accountable for real commercial outcomes
• A structured performance framework — weekly dashboards, monthly reviews and quarterly strategy — so your work is always visible and valued
• A pathway to Digital Lead or Head of Performance as ETICUL grows its client base

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