Digital Marketing Manager

Confidential; Chennai District; On-site; INR 2,500,000 - 6,000,000; Full time

Job summary

Confidential is seeking a Digital Marketing Manager to oversee the company’s marketing ecosystem, including website management, campaigns, automation, and lead generation across global markets. The role emphasizes optimizing the customer journey, multilingual content, and performance analytics.

The ideal candidate has 10+ years in digital marketing, strong HubSpot experience, and a track record in B2B or technology sectors. The position focuses on strategic leadership and hands-on execution.

Qualifications

• 10+ years of experience in Digital Marketing, Campaign Management, Marketing Operations, or Marketing Technology.
• Strong hands-on experience with HubSpot or similar marketing automation platforms.
• Experience managing websites, digital campaigns, SEO, analytics, and lead generation programs.

Responsibilities

• Manage and optimize the corporate website, including multilingual content updates and user experience enhancements.
• Plan, execute, and measure digital marketing campaigns across email, web, social, and paid channels.
• Own marketing automation platforms, including lead nurturing, workflows, landing pages, and campaign tracking.
• Manage relationships with web developers, hosting providers, digital agencies, and other marketing vendors.
• Support digital infrastructure enhancements, chatbot initiatives, and AI-enabled marketing solutions.
• Monitor campaign performance, website analytics, lead generation metrics, and marketing ROI.

Skills

Digital marketing

Campaign management

Marketing automation

Analytics

Project management

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Job description

The Digital Marketing Manager will be responsible for managing the company's digital marketing ecosystem, including website management, digital campaigns, marketing automation, lead generation, and customer journey optimization. The role will drive digital engagement, campaign effectiveness, and marketing performance across global markets.

Key Responsibilities

• Manage and optimize the corporate website, including multilingual content updates and user experience enhancements.
• Plan, execute, and measure digital marketing campaigns across email, web, social, and paid channels.
• Own marketing automation platforms, including lead nurturing, workflows, landing pages, and campaign tracking.
• Manage relationships with web developers, hosting providers, digital agencies, and other marketing vendors.
• Support digital infrastructure enhancements, chatbot initiatives, and AI-enabled marketing solutions.
• Monitor campaign performance, website analytics, lead generation metrics, and marketing ROI.

Key Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
• 10+ years of experience in Digital Marketing, Campaign Management, Marketing Operations, or Marketing Technology.
• Strong hands-on experience with HubSpot or similar marketing automation platforms.
• Experience managing websites, digital campaigns, SEO, analytics, and lead generation programs.
• Strong analytical, project management, and stakeholder management skills.
• Experience in B2B, industrial, manufacturing, technology, or electronics industries preferred.