Digital Marketing Manager

Confidential; Bengaluru; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

Confidential is seeking a Digital Marketing Manager to oversee its global digital ecosystem, website, campaigns, and automation to drive engagement and pipeline.

The ideal candidate has 10+ years in digital marketing, strong HubSpot experience, and proven ability to optimize customer journeys in B2B-industrial sectors. You will collaborate with developers and agencies to deliver measurable ROI and scalable solutions.

Qualifications

• Bachelor's degree in Marketing or related field.
• 10+ years in Digital Marketing, Campaign Management, or Marketing Operations.
• Hands-on experience with HubSpot or similar platforms.
• Experience in website management, SEO, analytics, and lead gen programs.
• Strong analytical and project management skills.
• Experience in B2B, industrial, manufacturing, technology, or electronics preferred.

Responsibilities

• Manage and optimize the corporate website with multilingual content and UX improvements.
• Plan, execute, and measure campaigns across email, web, social, and paid channels.
• Own marketing automation, including lead nurturing, workflows, landing pages, and tracking.
• Coordinate with web developers, hosting providers, agencies, and other vendors.
• Support AI-enabled marketing initiatives and chatbot enhancements.
• Monitor campaign performance, analytics, leads, and ROI.

Skills

Digital Marketing

Campaign Management

Marketing Automation

HubSpot

Lead Generation

Analytics

Stakeholder Management

B2B

Education

Bachelor's degree in Marketing

Tools

HubSpot

Job description

The Digital Marketing Manager will be responsible for managing the company's digital marketing ecosystem, including website management, digital campaigns, marketing automation, lead generation, and customer journey optimization. The role will drive digital engagement, campaign effectiveness, and marketing performance across global markets.

Key Responsibilities

• Manage and optimize the corporate website, including multilingual content updates and user experience enhancements.
• Plan, execute, and measure digital marketing campaigns across email, web, social, and paid channels.
• Own marketing automation platforms, including lead nurturing, workflows, landing pages, and campaign tracking.
• Manage relationships with web developers, hosting providers, digital agencies, and other marketing vendors.
• Support digital infrastructure enhancements, chatbot initiatives, and AI-enabled marketing solutions.
• Monitor campaign performance, website analytics, lead generation metrics, and marketing ROI.

Key Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
• 10+ years of experience in Digital Marketing, Campaign Management, Marketing Operations, or Marketing Technology.
• Strong hands-on experience with HubSpot or similar marketing automation platforms.
• Experience managing websites, digital campaigns, SEO, analytics, and lead generation programs.
• Strong analytical, project management, and stakeholder management skills.
• Experience in B2B, industrial, manufacturing, technology, or electronics industries preferred.