Digital Marketing

Durucooperation; India; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Durucooperation in India is seeking a Digital Marketing Lead to develop and manage integrated strategies across SEO, SEM, email, content, and social media to build brand awareness and drive leads. You will collaborate with sales, product, and design teams to ensure consistent messaging and a strong online presence.

The role requires proven campaign success, strong analytics, and experience with marketing automation (HubSpot, Marketo).

Qualifications

• Proven digital marketing experience with a strong campaign portfolio.
• Expertise in SEO, SEM, email, content marketing, and social media strategy.
• Strong analytics using Google Analytics, SEMrush, and social insights tools.
• Experience with paid ads on Google Ads, Facebook, and LinkedIn.
• Data-driven strategist with knowledge of conversion optimization.
• Familiarity with marketing automation (HubSpot, Marketo) and CRM systems.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Manage and optimize campaigns across channels (social media, email, SEO, PPC, content).
• Analyze data and metrics to improve ROI and adjust strategies.
• Lead content creation for websites, blogs, and social platforms.
• Collaborate with sales, product, and design to align messaging and branding.
• Monitor SEO/SEM performance and work to increase organic traffic.
• Oversee social media strategies, including paid ads and engagement.
• Manage email marketing campaigns with segmentation and automation.
• Track KPIs and provide insights for optimization.
• Stay current with digital marketing trends, tools, and best practices.
• Manage and optimize digital budgets to maximize ROI.
• Mentor and lead a team of digital marketing specialists.
• Collaborate with external agencies as needed.

Skills

SEO

SEM

Email marketing

Content marketing

Social media strategy

Google Analytics

SEMrush

Paid advertising

HubSpot

Marketo

CRM systems

Leadership

Communication

Education

Bachelor's degree in Marketing

Master’s preferred

Tools

HubSpot

Marketo

CRM systems

Google Ads

Facebook Ads

LinkedIn Ads

Job description

Job Summary

The Digital Marketing is responsible for developing, implementing, and managing digital marketing strategies to drive brand awareness, engagement, and lead generation. This role focuses on leveraging digital channels, including social media, email, SEO, paid advertising, and content marketing, to achieve business objectives. The Digital Marketing Lead will work closely with cross-functional teams to create and execute integrated campaigns that maximize online presence and deliver measurable results.

Roles and Responsibilities

• Develop and execute comprehensive digital marketing strategies to achieve business goals.
• Manage and optimize digital marketing campaigns across various channels (social media, email, SEO, PPC, content).
• Analyze data and metrics to assess campaign performance and adjust strategies for maximum ROI.
• Lead the creation and distribution of engaging content across websites, blogs, and social platforms.
• Collaborate with sales, product, and design teams to ensure alignment in messaging and branding.
• Monitor SEO and SEM performance, implementing strategies to increase organic traffic and improve search engine rankings.
• Oversee social media strategies, including paid ads, organic posts, and community engagement.
• Manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Track and report on key performance indicators (KPIs), providing insights and recommendations for optimization.
• Stay current with digital marketing trends, tools, and best practices to ensure the brand remains competitive.
• Manage and optimize digital budgets, ensuring campaigns are cost-effective and aligned with marketing objectives.
• Mentor and lead a team of digital marketing specialists to execute campaigns and initiatives.
• Collaborate with external agencies and partners as needed to enhance marketing efforts.

Mandatory Requirements

• Proven experience in digital marketing with a strong portfolio of successful campaigns.
• Expertise in SEO, SEM, email marketing, content marketing, and social media strategy.
• Strong analytical skills with experience using tools like Google Analytics, SEMrush, and social media insights platforms.
• Experience with paid advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Ability to develop and execute data-driven strategies to meet business goals.
• Strong understanding of web analytics, conversion optimization, and customer journey mapping.
• Proficient in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
• Creative thinker with excellent content creation and copywriting skills.
• Strong communication and leadership skills, with the ability to manage teams and collaborate with cross-functional departments.
• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• Experience in B2B or B2C marketing is a plus.
• Fluency in English (additional languages are a plus).
• Proven ability to manage budgets and deliver results on time and within budget.