Digital Marketing Manager

NVT Quality Lifestyle Estate; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

NVT Quality Lifestyle Estate in Bengaluru is seeking a passionate digital marketing manager to lead the teams B2C and B2B strategies, driving brand awareness and lead generation across channels.

You will plan and execute campaigns, optimize landing pages, analyze performance with Google Analytics, and collaborate with internal teams and partners in a startup environment.

Qualifications

• Experience in planning and executing SEM, social media and display campaigns.
• Strong ability to optimize landing pages and user funnels.
• Proficient in website analytics tools (e.g., Google Analytics).
• Experience with A/B experiments and marketing automation platforms.
• Ability to learn new technology platforms quickly and work in a startup setting.

Responsibilities

• Plan and execute all digital marketing activities, including SEM, social media and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns against ROI and KPIs.
• Brainstorm and implement growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.

Skills

Paid search & display campaigns

SEO

Email marketing

Landing pages & funnels

Google Analytics

A/B testing

Marketing automation tools

HTML/CSS/JavaScript

Excel pivot tables

Team collaboration

Education

BS/MS in Science or Engineering

Tools

LeadSquared

HubSpot

Google Analytics

Job description

NVT group operates a number of businesses including real estate projects, schools, colleges, interior design firms etc. We are looking for a passionate, enthusiastic and outgoing digital marketing expert to join us as a full time digital marketing manager and lead the teams B2C and B2B digital marketing strategy to drive brand awareness and lead generation.

Role & responsibilities:

• Plan and execute all digital marketing activities, including SEM, social media and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.

Desired Skills Required:

• Demonstrable experience setting up and optimizing paid search & display campaigns (AdWords, Facebook, LinkedIn etc.); planning & supervising organic campaigns (SEO) and email marketing.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Experience with A/B experiments.
• Working knowledge of marketing automation platforms (LeadSquared, HubSpot) and lead nurturing.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Ability to quickly learn new technology platform.
• Advanced Excel and analytical skills required (a pivot table MASTER).
• Self-starter, ambitious, creative, and a team player.
• Work experience at a start-up will carry strong preference.
• Exposure to marketing automation tools would be a plus.

Basic Qualifications Required:

• BS/MS in Science or Engineering

Experience Required:

• 3 - 5 years of experience in digital marketing with strong understanding of direct response best practices.
• 2+ years of deep, hands-on AdWords & Facebook campaign management experience, and a strong perspective of what works for the channel: excellent working knowledge of preferred targeting and bidding capabilities