Digital Marketing Manager

HLB HAMT - Audit, Tax, Advisory & Consulting; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

HLB HAMT - Audit, Tax, Advisory & Consulting in Bengaluru seeks a Digital Marketing Manager to lead and execute campaigns that strengthen our brand presence, generate qualified leads, and support business growth. You will manage SEO, SEM, Google Ads, social media, email marketing, content marketing, and analytics, leveraging AI tools to boost productivity and ROI while coordinating with sales and BD teams.

The role requires strong data-driven skills and the ability to manage multiple projects in

Qualifications

• Bachelor’s or Master’s degree in Digital Marketing, Marketing, Business, or Communications.
• Proven experience in Digital Marketing, preferably in a professional services or B2B environment.
• Strong knowledge of SEO, SEM, Google Ads, social media, content marketing, and analytics tools.

Responsibilities

• Develop and execute digital marketing strategies aligned with business goals.
• Manage channels: SEO, SEM, Google Ads, social media, email marketing, content marketing.
• Plan campaigns to drive lead generation, conversions, and ROI.
• Analyze performance data and provide actionable insights.
• Collaborate with sales and BD teams to align marketing with revenue.

Skills

Digital marketing

SEO

SEM

Google Ads

Social media

Content marketing

Analytics

Marketing automation

AI tools

Education

Bachelor’s or Master’s degree in Digital Marketing, Marketing, Business, Communications

Tools

Google Analytics

Google Ads

SEMrush

HubSpot

Marketing automation platforms

Job description

We are looking for a creative, analytical, and results-driven Digital Marketing Manager to lead and execute digital marketing initiatives that strengthen our brand presence, generate qualified leads, improve customer engagement, and support business growth.

Key Responsibilities

• Develop and execute digital marketing strategies and campaigns aligned with business objectives.
• Manage digital channels including SEO, SEM, Google Ads, social media, email marketing, and content marketing.
• Plan and optimize campaigns to drive lead generation, conversions, and ROI.
• Monitor website, campaign, and customer engagement analytics and provide actionable insights.
• Manage and optimize Google Ads campaigns, including setup, targeting, budgeting, and performance.
• Leverage AI tools such as ChatGPT, Gemini, AI content generation, analytics, and marketing automation to improve productivity and campaign performance.
• Coordinate website content, design, development, landing pages, and digital user experience.
• Work closely with Business Development and other teams to align marketing activities with business and revenue objectives.
• Stay updated on digital marketing trends, technologies, tools, and best practices.
• Manage multiple digital marketing projects and ensure timely execution.
• Prepare regular performance reports and recommend improvements based on data and market trends.
• Support and guide team members while maintaining high standards of quality and performance.

Requirements

• Bachelor’s or Master’s degree in Digital Marketing, Marketing, Business, Communications, or a related field.
• Proven experience in Digital Marketing, preferably in a professional services or B2B environment.
• Strong knowledge of SEO, SEM, Google Ads, social media, content marketing, website analytics, and digital marketing tools.
• Experience with AI-powered marketing tools, marketing automation, and analytics platforms.
• Knowledge of website design/development and graphic design.
• Strong analytical and data-driven approach.
• Excellent communication, presentation, and project management skills.
• Ability to manage multiple projects in a fast-paced environment.
• Proactive, creative, adaptable, and commercially focused approach.