Digital Marketing Consultant

ideaForge; Navi Mumbai; On-site; INR 900,000 - 1,300,000; Part time

Job summary

ideaForge is seeking a dynamic digital marketing consultant to accelerate its digital presence and lead generation for institutional and enterprise buyers. You will helm hands-on digital campaigns across search, social, and paid channels, while optimizing landing pages and reporting on performance.

The ideal candidate has 4–6 years of B2B/B2G digital marketing experience, proficiency in SEO tools, analytics, and CRM/MAP platforms, and a data-driven, fast-paced mindset to drive growth.

Qualifications

• 4–6 years of hands-on B2B/B2G digital marketing experience.
• Proficiency with SEO tools, Google Analytics, Google Ads, LinkedIn Campaign Manager, and email automation platforms.
• Experience managing and reporting on multi-channel digital campaigns.

Responsibilities

• Plan, execute, and optimize multi-channel digital campaigns for lead generation and brand visibility in target industries.
• Manage and grow website and other digital properties.
• Manage the search function including SEO, AEO, GEO, conduct keyword research, and optimize landing pages for conversion.
• Leverage martech stacks (CRM, MAP, analytics) to measure, optimize and scale campaigns.
• Track KPIs (traffic, leads, engagement, conversion rates) and prepare dashboards with data-driven recommendations.
• Coordinate with sales, product, and content teams to align campaigns with priorities.

Skills

Digital marketing

SEO

Content marketing

Campaign management

Analytics

Martech

CRM

Tools

UberSuggest

SEMRush

Google Analytics

Google Ads

LinkedIn Campaign Manager

CMS platforms

Job description

Role Overview

We are seeking a dynamic digital marketing consultant to accelerate our digital presence and lead generation efforts for institutional and enterprise buyers. The ideal candidate will be a hands‑on marketer with a strong foundation in digital channels (search, social, paid, etc.), experience with martech platforms, and an analytical mindset. Experience in industrial and SaaS sectors preferred. A digital ninja who can whip up landing pages, to complex reports in a jiffy

Key Responsibilities

• Plan, execute, and optimize multi-channel digital campaigns for lead generation and brand visibility in target industries
• Manage and grow website and other digital properties
• Manage the search function including SEO, AEO, GEO, conduct keyword research, collaborate with content teams and optimize landing pages for conversion
• Leverage marketing automation, CRM and analytics platforms to measure, optimize and scale digital campaigns and processes
• Track KPIs (traffic, leads, engagement, conversion rates, ORM), prepare reports & dashboards, analyze funnel performance, and make data-driven recommendations
• Coordinate with sales, product, and content teams to align campaigns with business priorities and industry events
• Monitor industry trends, competitor activities, and digital benchmarks to identify growth opportunities
• Test new channels, tactics, and content formats to improve pipeline velocity and marketing ROI
• Run and manage paid campaigns on social, search, and native platforms
• Manage billing & vendors on day-to-day basis

Required Skills & Experience

• 4 - 6 years' hands‑on experience in B2B and/or B2G digital marketing
• Proficiency with SEO tools (e.g., UberSuggest, SEMRush), Google Analytics, Google Ads, LinkedIn Campaign Manager, and email automation platforms
• Experience managing and reporting on multi‑channel digital campaigns
• Familiarity with martech stacks (CRM, MAP, analytics), basic HTML/CMS usage & knowledge of CMS frameworks and platforms
• Excellent analytical, organizational, and project management skills
• Ability to work independently in a fast‑paced, growth‑oriented environment
• The initial contract tenure will be for a minimum period of 6 months