Digital Marketing Manager

Regional College of Management, Bangalore India; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Regional College of Management Bangalore (RCMB) seeks a hands-on digital marketer to lead admissions lead generation, manage paid campaigns on Google Ads and Meta Ads, and align marketing activity with applications and enrolments. You will also supervise student interns who support content and social media execution.

You will work closely with the admissions team and website partners to improve landing pages, track performance with GA4 and UTMs, and use AI tools for research, copy, and

Qualifications

• 2 to 4 years of digital or performance marketing experience.
• Hands-on proficiency in Google Ads and Meta Ads with budget management.
• Understanding of GA4, Google Tag Manager, conversion tracking, spreadsheets, and CRM systems.
• Ability to explain campaign results beyond cost per lead, including funnel conversion and spend outcomes.
• Clear written and verbal communication; ability to coordinate interns, admissions staff, and external vendors.

Responsibilities

• Plan campaigns around admissions priorities, audiences, geography, intake timelines, and budgets.
• Set up, run, and optimise Google Ads and Meta Ads; test audiences, keywords, messaging, creatives, and remarketing.
• Develop creative campaign concepts, write ad copy, and help produce graphics and short videos with interns.
• Experiment with AI tools for campaign research, ideation, copy, visuals, and reporting.
• Improve landing pages and enquiry forms with the website team or vendors; ensure mobile experience and tracking.
• Maintain campaign measurement using GA4, GTM, UTMs, and the admissions CRM or lead tracker.
• Review lead quality with admissions counsellors to refine targeting.
• Manage student interns with briefs, deadlines, and feedback; guide publishing calendar.
• Report weekly on spend, qualified leads, conversions, applications, and admissions contribution.

Skills

Digital marketing

Google Ads

Meta Ads

GA4

Conversion tracking

CRM systems

Campaign management

Lead generation

Content creation

Intern management

Tools

Google Ads platform

Meta Ads platform

GA4

Google Tag Manager

CRM systems

Job description

Regional College of Management Bangalore (RCMB)

Join RCMB and help build a rapidly innovating institution where fresh ideas can become real initiatives. You’ll work closely with leadership, explore new approaches and AI tools, and contribute towards how RCMB tells its story and grows. It’s an opportunity to take ownership, make a visible contribution, and grow alongside the institution.

The Opportunity

RCMB is looking for a hands‑on digital marketer to work on admissions lead generation strategy, paid campaigns, improve enquiry quality, and work with the admissions team to connect marketing activity to applications and enrolments. You will also manage student interns who support content creation and social media execution.

About RCMB

Regional College of Management Bangalore (RCMB) is a NAAC A Grade accredited institution offering AICTE‑approved, industry‑focused management education. RCMB is committed to developing professionally competent, ethically grounded, and industry‑ready graduates.

Key Responsibilities

• Plan campaigns around admissions priorities, target audiences, geography, intake timelines, and agreed budgets. Recommend channel allocation and explain the expected outcomes.
• Set up, run, and optimise Google Ads and Meta Ads. Test audiences, keywords, messaging, creatives, and remarketing to generate relevant enquiries.
• Develop creative campaign concepts, write ad copy, and help produce simple graphics and short videos with student interns. Test creative variations to improve qualified enquiries.
• Use and experiment with AI tools for campaign research, ideation, copy, visual concepts, content production, and reporting. Review outputs for accuracy and brand fit, and assess what improves the work.
• Improve landing pages and enquiry forms with the website team or vendors. Check the mobile experience, conversion tracking, and lead delivery before campaigns go live.
• Maintain reliable campaign measurement using GA4, Google Tag Manager, UTMs, and the admissions CRM or lead tracker. Track leads through qualification, application, and enrolment.
• Review lead quality with admissions counsellors. Use feedback on duplicate, irrelevant, and unreachable leads to improve targeting and campaign decisions.
• Manage student interns through clear briefs, assignments, deadlines, and feedback. Review content for accuracy and relevance, and guide a publishing calendar that supports admissions.
• Report weekly on spend, qualified leads, conversion rates, applications, and admissions contribution. Identify what is working and recommend the next actions.

Qualifications

• 2 to 4 years of relevant digital or performance marketing experience, with direct responsibility for paid campaigns and measurable lead generation results.
• Hands‑on proficiency in Google Ads and Meta Ads, including campaign setup, budget management, optimisation, and reporting.
• A working understanding of GA4, Google Tag Manager, conversion tracking, spreadsheets, and CRM or lead management systems.
• The ability to explain campaign results beyond cost per lead: lead quality, funnel conversion, and the relationship between spend and business outcomes.
• Clear written and verbal communication, strong follow‑through, and the ability to coordinate interns, admissions staff, and external vendors.
• Creative judgement and the ability to write persuasive ad copy, develop campaign ideas, and guide simple visual and video content.
• Willingness to use and experiment with AI tools, learn new workflows, and evaluate whether they improve quality, speed, or campaign results.