Digital Marketing Manager- International Admissions

Bennett University; Greater Noida; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Bennett University is seeking a results-driven marketer to lead data-driven B2B enrollment campaigns targeting international students and partner institutions. The role emphasizes multi-channel execution, regional customization for SAARC markets, and close collaboration with content teams to align messaging with student personas.

You will optimize end-to-end enrollment funnels, set up CRM-driven email journeys, and report on CPL, CPA, and ROI by region to inform strategic decisions.

Qualifications

• Experience in B2B performance marketing for education or related sectors is preferred.
• Strong understanding of multi-channel campaigns across LinkedIn, Google, Meta, and Display networks.
• Ability to design and optimize enrollment funnels and nurture campaigns.

Responsibilities

• Plan, launch, and manage data-driven B2B performance marketing campaigns across LinkedIn Ads, Google Search/Display, Meta Ads, and Retargeting.
• Drive recruitment strategies for SAARC countries and tailor campaigns to regional markets.
• Develop global SEO strategies to improve organic visibility in target countries.

Skills

Campaign management

SEO

Content localization

Lead generation

CRM & email marketing

Data analysis

Agency management

Regional focus SAARC

Job description

Key Responsibilities

• Campaign Management: Plan, launch, and manage data-driven B2B performance marketing campaigns across LinkedIn Ads, Google Search, Google Display, Meta Ads, and Retargeting platforms, focusing heavily on pipeline growth, lead generation, and revenue generation within target international student and institutional markets (e.g., global B2B partnerships or high-value international recruitment channels).


• Regional Focus (SAARC): Drive tailored recruitment strategies for SAARC countries (including India, Bangladesh, Nepal, Sri Lanka, Pakistan, Afghanistan, Bhutan, and Maldives), optimizing localized campaigns to navigate the unique market trends, academic calendars, and student preferences in South Asia.


• Search Engine Optimization (SEO): Develop and execute global SEO strategies to improve organic search visibility in target countries.


• Content & Localization: Collaborate with content teams to create culturally resonant ad copies, landing pages, email workflows, and social media content that speak directly to the nuances of international student personas.


• Lead Generation & Nurturing: Build and optimize end-to-end enrollment funnels. Set up automated email marketing journeys (CRM) to nurture international leads from initial inquiry to enrollment.


• Market Research: Analyze global market trends, regional platform preferences, and competitor shifts to identify new student recruitment opportunities.


• Data Analysis & Reporting: Track, analyze, and report on key performance indicators (KPIs) including Cost Per Lead (CPL), Cost Per Acquisition (CPA), conversion rates, and overall ROI per region.


• Agency & Vendor Management: Coordinate with global media agencies, translation services, and international educational portals to ensure seamless campaign execution.