Associate Director - Performance Marketing

upGrad; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

upGrad is seeking an Associate Director of Performance Marketing to lead data-driven, ROI-focused growth initiatives across India. This role requires steering multi-channel campaigns, mentoring a high-performing team, and collaborating with product and content teams to optimize the funnel and improve acquisition, engagement, and retention.

The ideal candidate has 10+ years in performance marketing, proven budgets across Google Ads, Meta, and LinkedIn, and a strategic mindset to drive profitable

Qualifications

• 10+ years of experience in performance and growth marketing.
• Experience managing large-budget campaigns across Google Ads, Meta and LinkedIn.
• MBA or relevant postgraduate qualification preferred.

Responsibilities

• Develop and execute Performance Marketing Strategies across paid media, search, display, and social to drive learner acquisition, engagement, and retention.
• Budget Management and ROI Optimization: manage large marketing budgets effectively and optimize campaigns.
• Cross-Functional Collaboration: partner with revenue, product, sales, creative, and content teams to refine messaging and improve the marketing funnel.
• Data Analysis and Insights: track key metrics and generate actionable insights to drive performance.
• Team Leadership and Development: build, mentor, and lead a high-performing data-driven team.
• Innovation and Experimentation: stay updated on industry trends and test emerging platforms and tools.

Skills

Performance marketing

Budget management

Team leadership

Data analysis

Cross-functional collaboration

Strategy design

Education

Bachelor's degree in marketing, business, engineering, or related field

MBA or relevant postgraduate qualification preferred

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

Business Unit: upGrad - Higher Education

Department: Marketing

Designation: Associate Director - Performance Marketing

Experience: 10+ Years

About the Role

Looking for a highly skilled and experienced Performance Marketing Leader for upGrad. As the Associate Director of Performance Marketing, you will play a pivotal role in fostering data-driven profitable growth and expanding our reach to learners across India. With a proven track record in managing large-budget campaigns across ad platforms, you will lead a dynamic team to design and execute multi-channel strategies leveraging existing paid media channels and the new emerging digital platforms. You will work closely with creative and content teams to sharpen communication, as well as partner with the product team to improve the funnel. Your analytical mindset will guide data-backed decisions to optimize acquisition, engagement, and retention strategies, ensuring ROI-driven outcomes.

Key Responsibilities

• Develop and execute Performance Marketing Strategies: Design and implement data-driven marketing strategies across paid media, search, display, and social media to drive learner acquisition, engagement, and retention.
• Budget Management and ROI Optimization: Manage large marketing budgets effectively, ensuring maximum return on investment by continuously monitoring, analyzing, and optimizing campaigns.
• Cross-Functional Collaboration: Partner closely with revenue, product, sales, creative, and content teams to refine messaging, enhance user experience, and improve the marketing funnel for higher conversion rates.
• Data Analysis and Insights: Always be on top of the numbers and track key performance metrics, generate actionable insights, and make informed decisions that drive campaign performance.
• Team Leadership and Development: Build, mentor, and lead a high-performing team, fostering a data-driven and growth-oriented culture.
• Innovation and Experimentation: Stay updated on industry trends, test emerging digital platforms and tools, and implement innovative marketing solutions to maintain a competitive edge in learner acquisition.

Experience

• 10+ years of experience in performance and growth marketing.
• Proven experience in managing large-scale campaigns across platforms like Google Ads, Meta and LinkedIn Ads.
• Strong analytical mindset with expertise in data interpretation, performance analysis, and generating actionable insights.
• Experience in working closely with product, content, creative, and sales teams to build integrated marketing strategies that optimize the customer journey.
• Prior experience in the education, edtech, or consumer leadgen-based industry is a plus.
• Bachelor's degree in marketing, Business, Engineering, or a related field is required. MBA or relevant postgraduate qualification is preferred.