Digital Marketing & Lead Generation Executive

UrbanAxis Environment and Assets LLP; Mapusa; Hybrid; INR 500,000 - 700,000; Full time

Job summary

UrbanAxis Environment and Assets LLP in Goa is seeking a marketing professional to drive LinkedIn lead generation, content marketing, and targeted email campaigns. You will analyze markets, identify new opportunities in India and abroad, and manage leads using Excel/CRM tools.

The role involves creating branding materials, brochures, and presentations with Canva and AI tools to boost visibility and engagement with Tier-1 clients.

Qualifications

• HHands-on LinkedIn marketing experience is essential (prospecting, messaging and follow-ups).
• Knowledge of email marketing and B2B lead generation.
• Good English communication skills.
• Proficient in MS Excel, Word and PowerPoint.
• Ability to research companies and identify decision-makers.
• Proactive, organised and target-oriented.

Responsibilities

• LinkedIn Lead Generation: Identify target companies and decision-makers, send personalised connection requests and messages, manage replies and follow-ups.
• LinkedIn Content Marketing: Create engaging posts using relevant industry keywords, professional images, project updates and hashtags to increase visibility and engagement.
• Email Marketing: Research prospective customers, prepare targeted email campaigns and follow up on enquiries.
• Market Research: Identify new customers, industries and business opportunities in India and abroad.
• Lead Management: Maintain prospect databases, track interactions and follow-ups using Excel or CRM tools.
• Company Branding: Support in enhancing brand visibility through LinkedIn content, promotional materials, project showcases and digital marketing activities.
• Marketing Support: Prepare brochures, presentations and marketing content using Canva and AI tools.

Skills

LinkedIn marketing

Email marketing

B2B lead generation

MS Excel

PowerPoint

English communication

Tools

CRM tools

Canva

AI tools

Job description

Job Responsibilities

• LinkedIn Lead Generation: Identify target companies and decision-makers, send personalised connection requests and messages, manage replies and follow-ups.
• LinkedIn Content Marketing: Create engaging posts using relevant industry keywords, professional images, project updates and hashtags to increase visibility and engagement.
• Email Marketing: Research prospective customers, prepare targeted email campaigns and follow up on enquiries.
• Market Research: Identify new customers, industries and business opportunities in India and abroad.
• Lead Management: Maintain prospect databases, track interactions and follow-ups using Excel or CRM tools.
• Company Branding: Support in enhancing brand visibility through LinkedIn content, promotional materials, project showcases and digital marketing activities.
• Marketing Support: Prepare brochures, presentations and marketing content using Canva and AI tools.

Candidate Requirements

• Hands-on LinkedIn marketing experience is essential (prospecting, messaging and follow-ups).
• Knowledge of email marketing and B2B lead generation.
• Good English communication skills.
• Proficient in MS Excel, Word and PowerPoint.
• Ability to research companies and identify decision-makers.
• Proactive, organised and target-oriented.

Why Join Us?

UrbanAxis offers immense growth potential and the opportunity to work with leading corporates and Tier-1 companies in India and abroad. It is the leading sustainability projects development company working in Environmental and Sustainability Engineering sector.