Digital Marketing Head

Jprime Buildcon; Navi Mumbai; On-site; INR 2,500,000 - 6,000,000; Full time

Job summary

JPrime Buildcon LLP is seeking a Digital Marketing Head to plan, execute, and optimize end-to-end digital marketing strategies for real estate projects. You will drive lead generation, brand visibility, and sales support with expertise in Meta Ads, PR, and performance-driven marketing.

The role requires strong leadership, data-driven decision making, and a track record of delivering ROI in real estate campaigns. Based in Navi Mumbai, this is a full-time onsite position.

Qualifications

• In-depth knowledge of Meta Ads and performance marketing.
• Strong understanding of SEO, SEM, SMM, content and analytics.
• Experience in PR and brand-building activities.
• Familiarity with real estate portals (99acres, Magicbricks, Housing, etc.).

Responsibilities

• Develop and implement integrated digital marketing strategies for real estate projects.
• Align campaigns with sales targets and project launches.
• Manage marketing budgets and ensure maximum ROI.
• Plan, execute, and optimize Meta Ads campaigns.
• Manage Google Ads and other paid platforms.
• Coordinate with sales for lead tracking and conversion optimization.
• Drive lead generation and CRM integration.
• Plan PR activities for project launches and branding.
• Oversee SEO strategies and website optimization.
• Lead social media calendars and content creation.
• Track performance with analytics and reports.
• Lead and mentor the marketing team and coordinate with agencies.

Skills

Meta Ads

Performance marketing

SEO

SEM

SMM

Content marketing

Analytics

PR & Brand-building

Real estate portals

Education

Bachelor's or Master's in Marketing/Digital Media

Job description

Company: JPrime Buildcon LLP

Industry: Real Estate Reporting To: Management / Director

Company Website: www.jprimebuildconllp.com

HR Manager: Prachi D

HR Contact: 8104419399

Email: [e-mail]

Interview Time: 02:00 PM to 05:00 PM

Interview Address: Jprime Buildcon llp, Office No. 601/602, One Platinum, Plot no 8, Sector 15 Belapur, Navi Mumbai, Maharashtra, 400614.

Role & responsibilities

The Digital Marketing Head will be responsible for planning, executing, and optimizing end-to-end digital marketing strategies to generate quality leads, enhance brand visibility, and support sales for real estate projects. The role requires strong expertise in Meta Ads, PR, and performance-driven digital marketing.

Key Responsibilities

1. Digital Marketing Strategy

• Develop and implement integrated digital marketing strategies for real estate projects.


• Align marketing campaigns with sales targets and project launches.


• Manage marketing budgets and ensure maximum ROI.

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2. Performance Marketing (Meta & Paid Campaigns)

• Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns.


• Manage Google Ads (Search, Display, YouTube) and other paid platforms.


• Monitor CPL, CPA, CTR, and lead quality metrics.


• Coordinate with sales for lead tracking and conversion optimization.

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3. Lead Generation & CRM Coordination

• Drive quality lead generation through digital channels.


• Ensure proper lead funnel management and CRM integration.


• Analyze lead sources and improve conversion rates.

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4. Public Relations (PR) & Brand Management

• Plan and execute PR activities for project launches and corporate branding.


• Coordinate with PR agencies, media houses, and digital publications.


• Manage brand reputation across digital platforms and portals.

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5. SEO, SEM & Website Management

• Oversee SEO strategies to improve organic rankings and traffic.


• Manage SEM campaigns for project-specific keywords.


• Ensure website optimization, landing page performance, and lead forms.

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6. Social Media & Content Marketing

• Plan and manage social media calendars for projects and corporate branding.


• Oversee content creation (creatives, videos, reels, blogs).


• Ensure consistent brand messaging across platforms.

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7. Analytics, Reporting & Optimization

• Track campaign performance using Google Analytics, Meta Business Manager, and other tools.


• Prepare weekly and monthly performance reports.


• Provide actionable insights for continuous improvement.

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8. Team & Agency Management

• Lead and mentor the digital marketing team.


• Coordinate with external agencies, vendors, and freelancers.


• Ensure timely execution of campaigns and deliverables.

Preferred candidate profile

• In-depth knowledge of Meta Ads & performance marketing.


• Strong understanding of SEO, SEM, SMM, content & analytics.


• Experience in PR and brand-building activities.


• Knowledge of real estate portals (99acres, Magicbricks, Housing, etc.) is an advantage.


• Excellent analytical, communication, and leadership skills

Preferred Qualifications

• Bachelors/Masters degree in Marketing, Digital Media, or related field.


• 5+ years of experience in digital marketing (real estate preferred).


• Proven track record in lead generation and campaign optimization.