Digital Marketing Expert

Deepminds Infotech Pvt. Ltd.; Pune District; On-site; INR 300,000 - 600,000; Full time

Job summary

Deepminds Infotech Pvt. Ltd. in Pune seeks a Digital Marketing Executive with 1–2 years of hands-on experience to plan and execute Meta ads, SEO, and brand-building initiatives.

You will manage organic content calendars across key platforms and optimize campaigns to maximize ROAS. You will analyze data with GA4 and SEO tools, conduct keyword research, run A/B tests, and report KPIs to refine strategies for growth and online visibility.

Qualifications

• 1–2 years of proven experience in digital marketing.
• Experience managing Meta ads, SEO, and e-commerce brands.
• Strong analytical and copywriting skills.

Responsibilities

• Plan, execute, and manage organic content calendars across Instagram, Facebook, LinkedIn, and other platforms.
• Design, target, and optimize Meta Ads campaigns to generate leads and drive traffic.
• Monitor performance, conduct A/B testing on creatives/copy, and report on KPIs (CTR, CPC, CPA, Engagement Rate).
• Drive on-page and off-page SEO strategies, including keyword research and technical SEO audits.
• Collaborate with design teams to maintain brand voice and messaging; plan community engagement and track sentiment.
• Assist in managing and scaling e-commerce operations, including PDP optimization and promotional campaigns.

Skills

Content strategy

Data analysis

Copywriting

Cross-functional collaboration

A/B testing

Tools

Meta Ads Manager

Meta Business Suite

Google Analytics GA4

Ahrefs

SEMrush

Google Search Console

Job description

1. Social Media Management & Meta Ads (Paid & Organic)

Plan, execute, and manage organic content calendars across Instagram, Facebook, LinkedIn, and other key platforms.

Design, target, and optimize Meta Ads (Facebook & Instagram) campaigns to generate leads, drive website traffic, and maximize Return on Ad Spend (ROAS).

Monitor campaign performance, conduct A/B testing on ad creatives/copy, and report on key metrics (CTR, CPC, CPA, Engagement Rate).2. Search Engine Optimization (SEO)

Drive on-page and off-page SEO strategies to improve organic search rankings and visibility on Google.

Conduct keyword research, competitor analysis, and technical SEO audits in collaboration with web developers.

Optimize website content, meta tags, and landing pages to boost organic traffic and conversion rates.3. Brand Awareness & Strategy

Collaborate with design teams to maintain a consistent brand voice, visual identity, and messaging across all touchpoints.

Plan and execute community engagement strategies to foster brand loyalty and audience trust.

Track brand sentiment and analyze market trends to spot opportunities for digital campaigns.

4. E-commerce Brand Building

Assist in managing and scaling e-commerce operations, product listings, and digital storefronts.Optimize product detail pages (PDPs) with keyword-rich descriptions and high-converting layouts.

Coordinate promotional calendars, discount campaigns, and sales funnels tailored for e-commerce growth.

Requirements & Skills

Experience: 1–2 years of proven experience in digital marketing, specifically managing Meta ads, SEO, and e-commerce brands.

Technical Knowledge:

Hands‑on experience with Meta Ads Manager, Meta Business Suite, and Google Analytics (GA4).

Strong working knowledge of SEO tools (e.g., Ahrefs, SEMrush, Google Search Console).Analytical Skills: Ability to interpret data, track KPIs, and turn analytics into actionable marketing strategies.Communication: Excellent written and verbal communication skills for compelling copywriting and cross‑functional collaboration.