Digital Marketing Executive / Specialist

PTS Systems & Solutions

Navi Mumbai

On-site

INR 600,000 - 900,000

Full time

14 days+

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Job summary

PTS Systems & Solutions in Navi Mumbai is seeking a digital marketing professional to own SEO, content strategy and social media initiatives. You will research topics, plan calendars, and create blogs, case studies and service pages to drive organic traffic.

You will also design and execute campaigns, optimize Google Ads and LinkedIn campaigns, develop lead-gen content, and collaborate with sales to convert inquiries into opportunities.

Qualifications

Experience in IT services, SaaS, ERP or B2B technology marketing.
Strong written English and communication skills.
Creative and analytical with end-to-end ownership.
Ability to plan content, run campaigns, monitor performance.

Responsibilities

Own SEO performance of the company website.
Develop monthly SEO content calendar and topics.
Manage social media presence, especially LinkedIn.
Create and coordinate creative content (banners, infographics, videos).
Plan and run digital campaigns, optimize Google Ads and LinkedIn campaigns.
Collaborate with Sales for lead follow-up.

Skills

SEO

Content marketing

Social media management

Lead generation

Keyword research

WordPress

LinkedIn Marketing

Google Ads

Basic video editing

Email marketing

Written English

B2B marketing

Tools

Google Analytics GA4

Google Search Console

Google Ads

LinkedIn Ads

WordPress CMS

Canva

Job description

Role & responsibilities

1. Website & SEO

Take ownership of SEO performance of the company website.
Perform keyword research for relevant business and industry searches.
Develop an SEO strategy targeting SAP, ERP and IT services.
Perform on-page SEO including page titles, meta descriptions, headings, internal linking, URLs and image optimization.
Coordinate technical SEO improvements with the web development team.
Identify and resolve indexing, crawling and broken-link issues.
Develop landing pages for important services and industries.
Build quality backlinks through relevant directories, publications, guest posts and industry platforms.
Monitor keyword rankings, organic traffic, conversions and website enquiries.
Regularly review competitor websites and SEO strategies.
Work toward improving ranking for high-value commercial keywords.

2. SEO Content & Blog Strategy

Prepare and maintain a monthly content calendar.

Research topics and create SEO-optimized content including:

Blogs
Industry articles
Case studies
Customer success stories
Service pages
Landing pages
Product/service explainers
FAQs
Thought-leadership content

Suggested content areas include:

SAP & ERP

SAP Business One
SAP S/4HANA
RISE with SAP
SAP BTP
SAP Support & AMC
SAP Implementation
SAP Integration
SAP Migration and Upgrades

Technology

Artificial Intelligence
Business Intelligence / Power BI
Mobile Application Development
Web Application Development
Cloud & Hosting
System Integration
Automation

Industry-focused content

Manufacturing
Retail
Distribution
Logistics & Warehousing
Automotive
Pharma & Chemicals
Textile/Apparel

Each blog should be created around identified SEO keywords and should have a clear business objective and call-to-action.

3. Social Media Management

Manage and grow the company's presence across relevant digital platforms, particularly LinkedIn.

Responsibilities include:

Prepare monthly social media calendar.
Create and schedule posts.
Write captions and marketing copy.
Develop educational and thought-leadership posts.
Promote blogs and case studies.
Create posts around company achievements, customer stories, events and partnerships.
Track engagement, followers, impressions and enquiries.

4. Creative Content

Plan and coordinate creation of:

Social media creatives
Infographics
Carousels
Blog banners
Website banners
Festival creatives
Customer testimonials
Case-study graphics
Service/product creatives
Short videos and reels
Event creatives
Email campaign creatives

Candidate should be comfortable using tools such as Canva or equivalent creative platforms. Basic video editing capability will be an advantage.

5. Lead Generation & Digital Campaigns

Plan digital campaigns for specific services and industries.
Create targeted landing pages and campaign content.
Run and optimize Google Ads and LinkedIn campaigns where required.
Generate qualified B2B leads through organic and paid channels.
Coordinate email marketing and remarketing campaigns.
Monitor campaign cost, conversion and lead quality.
Work closely with the Sales team for lead follow-up and feedback.

Preferred candidate profile

We are looking for someone who is not limited to posting content on social media. The candidate should be capable of planning the digital marketing strategy, creating content, executing campaigns, monitoring performance and continuously improving results.

The person should be creative as well as analytical and should be comfortable taking end-to-end ownership of the company's digital marketing activities.