Marketing Lead

Kannanware Innovations; Thiruvallur District; On-site; INR 600,000 - 800,000; Part time

Job summary

Kannanware Innovations is seeking a Marketing Lead to build our brand, drive organic growth, and generate a steady inbound pipeline. You will own the website, SEO, LinkedIn, content, campaigns, and events, including co-marketing with SAP.

The role combines strategic thinking with hands-on execution, requiring strong writing, vendor coordination, and the ability to drive content and campaigns that resonate with CXOs and decision makers.

Qualifications

• Experience in B2B marketing and SaaS/enterprise software is desirable.
• Proven ability to drive organic growth and inbound pipeline.
• Strong writing skills for business audiences and executives.
• Ability to manage vendor relationships and coordinate with partners.
• Familiarity with SAP partner marketing is a plus.
• Proficiency with analytics and content tools for campaigns.

Responsibilities

• Own website content updates, CMS management, and landing pages.
• Lead SEO strategies including on-page, technical, and content-led link building.
• Manage LinkedIn content calendar, engagement, and follower growth.
• Plan and execute quarterly content calendars and integrated campaigns.
• Coordinate SAP co-marketing events and partners campaigns.

Skills

SEO

Content marketing

LinkedIn growth

AI search trends

Vendor management

Partner marketing

Writing skills

Tools

Google Search Console

SEMrush

Ahrefs

HubSpot

Canva

LinkedIn Campaign Manager

Job description

Marketing Lead

Location: Chennai (On-site)

Role Overview

We are looking for a sharp, execution-focused Marketing Lead who can build Kannanwares brand presence, drive organic growth, and generate a steady pipeline of inbound interest. This role is equal parts strategic and hands-on you will own the website, SEO, LinkedIn, content, campaigns, and events. You will also coordinate co-marketing initiatives with SAP as our principal partner.

Key Responsibilities

Website Digital Presence

• Own the Kannanware website content updates, design improvements, landing pages, and performance optimisation
• Manage and improve the site using WordPress or equivalent CMS; coordinate with developers for larger builds
• Ensure the website reflects current offerings, case studies, and positioning at all times

SEO AI SEO

• Drive organic search growth through on-page SEO, technical SEO, and content-led link building
• Stay ahead of AI-driven search trends (SGE, Perplexity, ChatGPT citations) and adapt the content strategy to capture visibility in AI-assisted discovery
• Conduct regular keyword research aligned to SAP solution areas and buyer intent

LinkedIn Social Media

• Own Kannanwares LinkedIn page content calendar, post creation, engagement, and follower growth
• Build thought leadership through founder-led content, employee advocacy, and industry commentary
• Run LinkedIn lead generation campaigns (organic-first, paid where justified)

Content Campaign Planning

• Develop a quarterly content calendar covering blogs, case studies, whitepapers, emailers, and social posts
• Create or brief content that speaks to CXOs, Finance Heads, and Operations Leaders evaluating ERP solutions
• Plan and execute integrated marketing campaigns tied to SAP solution launches, industry events, and seasonal buying cycles

Events SAP Co-Marketing

• Plan and execute Kannanware-hosted events roundtables, webinars, and in-person seminars
• Coordinate with SAPs partner marketing team to participate in SAP-led events, campaigns, and co-branded initiatives
• Manage end-to-end event logistics invites, registrations, collateral, follow-ups, and post-event reporting

What Were Looking For

• 24 years of experience in B2B marketing, preferably in technology, SaaS, or enterprise software
• Demonstrated experience in SEO, content marketing, and LinkedIn growth
• Working knowledge of AI search trends and how they are reshaping B2B discovery
• Proficient with tools such as Google Search Console, SEMrush/Ahrefs, HubSpot, Canva, and LinkedIn Campaign Manager
• Strong writing skills able to simplify complex ERP/SAP topics for a business audience
• Experience managing or coordinating with vendors (designers, developers, agencies)
• Prior experience with SAP partner marketing or enterprise IT marketing is a significant advantage
• Organised, self-driven, and comfortable owning outcomes without a large team behind you

Job Type

Contract

Experience

2-4 yrs