Digital Marketing Executive

Global Sports Entertainment and media; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Global Sports Entertainment and media in Mumbai is seeking a hands-on Digital Marketing Specialist with about 3 years of experience to drive SEO, social media, content and performance marketing initiatives.

You will manage campaigns across LinkedIn, Instagram, Facebook, Google Ads and Canva, analyze GA4 data, coordinate blogs and newsletters, and collaborate with cross-functional teams to boost lead generation and brand presence.

Qualifications

• ~3 years of hands-on digital marketing experience across SEO, social, content and performance marketing.
• Working knowledge of GA4, Google Search Console, Google Ads, Meta Business Suite and Canva.
• Strong copywriting, communication, analytical and coordination skills.
• SaaS / AI / technology / B2B marketing exposure is an added advantage.

Responsibilities

• Plan and execute digital campaigns aligned with business goals and lead-gen targets.
• Manage LinkedIn, Instagram, Facebook and other social platforms with calendars and publishing.
• Drive on-page and off-page SEO: keyword research, content optimization, backlinks.
• Coordinate blogs, articles, newsletters, creatives and marketing copy.
• Plan, run and optimize Google Ads and Meta Ads; LinkedIn Ads a plus.
• Track traffic, engagement, conversions and lead quality using GA4 and Search Console.
• Support product launches, PR amplification and online brand reputation.
• Collaborate with leadership, design, content, product and BD teams.

Skills

Digital marketing

Copywriting

Communication

Analytics

Coordination

Tools

GA4

Google Search Console

Google Ads

Meta Business Suite

Canva

Job description

Role & responsibilities

• Plan and execute digital campaigns aligned with business goals and lead-generation objectives
• Manage LinkedIn, Instagram, Facebook and other social platforms: content calendars, publishing, engagement and performance tracking
• Drive on-page and off-page SEO: keyword research, content optimization, backlink building, website analytics
• Coordinate blogs, articles, newsletters, creatives and marketing copy
• Plan, run and optimize Google Ads and Meta Ads (LinkedIn Ads is an advantage)
• Track traffic, engagement, conversions and lead quality using GA4, Search Console and other tools; recommend improvements
• Support product announcements, website launches, PR amplification and online brand reputation
• Collaborate with leadership, design, content, product and business development teams

Preferred candidate profile

• ~3 years of hands-on digital marketing experience across SEO, social, content and performance marketing
• Working knowledge of GA4, Google Search Console, Google Ads, Meta Business Suite and Canva
• Strong copywriting, communication, analytical and coordination skills
• SaaS / AI / technology / B2B marketing exposure is an added advantage