Overview
About the Role: We are looking for a results-driven Digital Marketing Executive with hands-on experience in PPC Campaign Management and SEO. The ideal candidate should be able to plan, execute, and optimize digital marketing strategies across search engines and paid platforms to improve brand visibility, generate qualified leads, and enhance overall performance metrics.
Responsibilities
- PPC Management: Plan, create, and manage paid campaigns across Google Ads, Meta Ads, and other relevant platforms.
- Conduct keyword research and audience targeting for high-performing campaigns. Continuously monitor campaign performance and optimize for conversions, CTR, CPC, and ROI.
- SEO (Search Engine Optimization): Conduct on-page optimization, including meta tags, URL structuring, internal linking, and content improvements.
- Perform keyword research for ranking opportunities based on market trends and competition.
- Optimize website architecture, content quality, and user experience to boost organic rankings.
- Analytics & Reporting: Prepare weekly and monthly performance reports for SEO and PPC campaigns.
- Monitor KPIs such as impressions, CTR, CPA, keyword positions, and organic traffic growth.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2–3 years of proven experience in managing PPC campaigns and SEO strategies.
- Strong hands-on experience with platforms such as Google Ads, Meta Ads, Google Analytics etc.
- Skills: seo, digital, campaigns, ppc