Digital Marketing Executive (Google ads Preferred)

Multiplier AI; Hyderabad; On-site; INR 300,000 - 500,000; Full time

Job summary

A leading digital marketing agency in Hyderabad is seeking a Digital Marketing Executive specializing in Google Ads and PPC strategies. This full-time entry-level role focuses on maximizing ROI and optimizing campaign performance across various platforms, including social media. Candidates should have a degree in Marketing or related fields, along with a passion for continuous learning in digital marketing. This role offers an opportunity to work on real campaigns with mentorship from experienced team members.

Qualifications

• Entry level position focusing on digital marketing with a specialization in PPC and Google ads.
• 6 months to 1 year of experience in managing PPC campaigns with measurable results.
• Communication skills, both written and verbal, required.

Responsibilities

• Devise and execute comprehensive PPC strategies to drive traffic, leads, and conversions.
• Perform keyword research, ad copy creation, and audience targeting for optimal campaign performance.
• Regularly report on campaign performance metrics and insights to stakeholders.

Skills

Google ads

PPC

Facebook Management

Management

Education

Degree in Marketing, Advertising, Business Administration, or a related field

Tools

Google Analytics

Google Tag Manager

PPC platforms

Job description

Digital Marketing Executive (Google ads Preferred)

Skills Required: Google ads, PPC, Facebook Management, Management

Job Description: As a Senior Digital Marketing Executive specializing in PPC and Google ads, you will play a pivotal role in devising and executing paid advertising campaigns across various digital platforms. Leveraging your expertise in PPC strategies and techniques, you will be responsible for maximizing ROI, optimizing campaign performance, and achieving business objectives.

Key Responsibilities

• and execute comprehensive PPC strategies to drive traffic, leads, and conversions in alignment with company goals and objectives.
• end-to-end PPC campaigns across platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Thorough keyword research, ad copy creation, and audience targeting to optimize campaign performance and ensure maximum reach and relevance.
• and analyze campaign performance metrics, including CTR, CPC, conversion rates, and ROAS, to identify trends, opportunities, and areas for improvement.
• A/B testing methodologies to optimize ad creatives, landing pages, and campaign settings for improved results.
• with cross-functional teams including content creators, designers, and developers to ensure cohesive messaging and seamless user experience across all digital touchpoints.
• abreast of industry trends, best practices, and emerging technologies in PPC advertising, and incorporate them into campaign strategies to maintain a competitive edge.
• Regular reporting and performance updates to stakeholders, highlighting key insights, successes, and areas for optimization.
• up-to-date with changes in search engine algorithms, ad platform policies, and industry regulations, and ensure compliance in all PPC activities.
• Moreover, provide guidance to junior team members, fostering a collaborative and knowledge‑sharing environment within the digital marketing team.

Required Skills

• 70% throughout academics.
• Degree in Marketing, Advertising, Business Administration, or a related field.
• experience of 6 Months to 1 Year in managing PPC campaigns, with a focus on driving measurable results and ROI.
• knowledge of PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms.
• in analytics tools such as Google Analytics, Google Tag Manager, and/or other relevant tracking platforms.
• Analytical skills with the ability to interpret data, draw actionable insights, and make data‑driven decisions.
• Communication skills, both written and verbal, with the ability to articulate complex ideas clearly and concisely.
• Mindset with a passion for continuous learning and self‑improvement in the ever‑evolving digital marketing landscape.
• Certifications such as Google Ads Certification, Bing Ads Accreditation, or Facebook Blueprint Certification could be a added advantage.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing

Industries

• Pharmaceutical Manufacturing and Marketing Services