Digital Marketing Executive (Gig-Worker / Performance Partner)

Impress Ads

Ernakulam

Hybrid

INR 150,000 - 500,000

Part time

14 days+

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Benefits offered by this job

High earning potential

Access to the latest AI tools

Hybrid work model

Ownership of accounts

Job summary

A digital marketing agency in Kerala seeks a Digital Marketing Executive (Gig-Worker) to lead client strategies and execute campaigns. The role demands native-level Malayalam proficiency, digital marketing experience, and a strong portfolio. With a commission-based compensation model, you will determine your earnings based on the revenue you manage. Join an innovative environment where you can utilize cutting-edge AI tools and work with a hybrid model, combining remote work with occasional in-office meetings.

Qualifications

2+ years experience in Digital Marketing, preferably in an agency.
Native-level Malayalam skills, both written and spoken.
Deep technical knowledge of Meta Ads Manager and Google Ads.
Portfolio showcasing successful campaigns and creative writing.

Responsibilities

Plan and execute end-to-end campaigns across Meta, Instagram, and Google.
Conceptualize monthly content calendars and brief creative teams.
Write persuasive ad copies and scripts in Malayalam and English.
Direct communication with clients to ensure satisfaction.
Monitor analytics to optimize performance and achieve targets.

Skills

Malayalam Copywriting

Creative Briefing

Meta & Google Ads

AI Prompting

Client Coordination

Tools

Meta Business Suite

Google Ads

Google Analytics (GA4)

Canva

Odoo Project

Asana

Trello

ClickUp

Google Sheets

Job description

Digital Marketing Executive (Gig-Worker / Performance Partner)

Compensation: Commission-Based (20% - 25% of Client Retainer + Performance Bonuses)

About the Role

At ImpressAds, we don’t just "run ads"—we build brands using a fusion of human creativity and cutting-edge AI. We are looking for a Digital Marketing Executive who acts as the "Brain" of our operations.

This is a Gig-Worker role designed for an entrepreneurial marketer. You aren't just an employee; you are a Performance Partner. You will lead the strategy for your assigned clients, write the narrative, and coordinate with our team of AI Artists and Designers to execute high-impact campaigns.

Key Skills & Tools Rating (The Ideal Candidate)

Skill / Tool Rating Importance

Malayalam Copywriting ⭐⭐⭐⭐⭐ Native-level fluency to connect with the Kerala market.

Creative Briefing ⭐⭐⭐⭐⭐ Ability to guide AI Artists & Designers with precision.

Meta & Google Ads ⭐⭐⭐⭐ Technical mastery of Ads Manager and SEM.

AI Prompting ⭐⭐⭐⭐ Using ChatGPT/Midjourney to speed up ideation.

Client Coordination ⭐⭐⭐⭐ Managing client expectations and reporting.

Core Responsibilities

Strategy & Performance: Plan and execute end-to-end campaigns across Meta, Instagram, and Google.
The Creative Bridge: Conceptualize monthly content calendars and provide detailed briefs to the Graphic Designers, Motion Artists, and AI Creators.
Copywriting: Write persuasive ad copies and video scripts in fluent Malayalam and English.
Account Management: Direct communication with clients in Kochi and beyond, ensuring high satisfaction and long-term retention.
Data Analysis: Monitor GA4 and Ad dashboards to optimize ROI and hit lead-generation targets.

Why Join ImpressAds?

High Earning Potential: No fixed salary caps. You earn a significant percentage of the revenue you manage.
AI-First Workflow: Access to the latest AI tools to stay ahead of the industry curve.
Hybrid Freedom: Work from home with occasional strategy meets at our Kakkanad office.
Ownership: You lead your accounts. You decide the creative hook. You drive the results.

Requirements