Digital Marketing & Creative Strategy Lead(Gig Worker)

Impress Ads; Ernakulam; On-site; INR 300,000 - 600,000; Part time

Benefits offered by this job

Monthly Base Commission

Retention Bonus

KPI Incentives

Hybrid Work Environment

Job summary

Impress Ads, located in Ernakulam, Kerala, is seeking a talented Gig-Worker who thrives in a High-Incentive Performance Model. This full-stack role requires crafting strategic digital marketing campaigns and leading creative teams to achieve client goals.

You will need 2+ years in digital marketing and fluency in Malayalam and English. Responsibilities include client management, data analysis, and delivering compelling copy. Enjoy a hybrid work model with rewarding performance incentives.

Qualifications

• 2+ years of experience in Digital Marketing with proven success in campaigns.
• Must visualize concepts and guide creative execution.
• Mastery of written and spoken Malayalam and English.

Responsibilities

• Plan and execute complete digital campaigns for clients.
• Translate client goals into actionable creative strategies.
• Analyze campaign data to optimize performance and ROI.

Skills

Digital Marketing

Performance Marketing

Bilingual Copywriting

Client Management

Data Analysis

Tools

Meta Ads Manager

Google Ads

GA4

SEO tools

Odoo Project

Asana

Trello

Canva

Job description

Role Type

Gig-Worker / High-Incentive Performance Model

Primary Languages

Malayalam & English

The Mission

You are the "Brain" of our operations. In this full-stack role, you act as the strategic bridge between our clients and our creative execution team. You don't just run ads; you conceptualize the "hook," write the story, and lead a specialized team of AI Artists, Designers, and Editors to bring that story to life.

Key Responsibilities

• 360° Digital Strategy: Plan and execute end-to-end campaigns across SEO, SEM (Google Ads), and Performance Marketing (Meta/Instagram Ads).
• The Creative Bridge: Translate client goals into monthly content calendars and clear creative briefs for our production team.
• Bilingual Copywriting: Craft persuasive, culturally relevant copy and video scripts in fluent Malayalam and English.
• Client Success: Act as the primary point of contact for clients, managing onboarding, reporting, and long-term retention.
• Performance Optimization: Constantly analyze data to improve ROI and lead quality, providing feedback to the creative team on what works.

What We’re Looking For

• Experience: 2+ years in Digital Marketing with a proven track record in performance-based campaigns.
• Creative Instinct: Visualize a concept and guide artists (Designers/AI Artists) to execute it perfectly.
• Communication: Mastery of written and spoken Malayalam and English is non-negotiable.
• Technical Stack: High proficiency in Meta Ads Manager, Google Ads, GA4, and SEO tools.
• Mindset: An entrepreneurial spirit motivated by performance-linked earnings.

Compensation & Incentives

• Monthly Base Commission: Earn 20% - 25% of the monthly retainer fee for every client account you manage.
• Retention Bonus: Fixed bonuses for every 3 months of successful client contract renewal.
• KPI Incentives: Project-specific bonuses for hitting Lead/ROAS targets.
• Hybrid Freedom: Work where you are most productive, with occasional strategy meetings at our Kakkanad office.

Required Tools & Technology

• Ad Management: Meta Business Suite / Google Ads
• AI & Creative: Midjourney, ChatGPT, Claude, Gemini, Firefly, NotebookLM
• Project Management: Odoo Project, Asana, Trello, ClickUp, WhatsApp, Google Sheets
• Analytics: Google Analytics (GA4), Looker Studio
• Content Planning: Canva (Team), Google Sheets, Odoo Project