Digital Marketing Executive And SEO Analyst

Delisty Foods; Erode; On-site; INR 600,000 - 900,000; Full time

Job summary

Delisty Foods is seeking a Digital Marketing Specialist to plan and launch campaigns across SEO, SEM, email, social media, and paid display ads. You will write compelling copy for social channels, ads, emails, and blog posts while optimizing content for search engines and user experience.

You will manage PPC and paid social campaigns on Google Ads and Meta, track KPIs with Google Analytics, and report on website traffic, leads, and ROI.

Qualifications

• Experience planning and launching digital campaigns across SEO, SEM, email and social media.
• Strong copywriting for social, ads, emails and blog posts.
• Proficiency in PPC and paid social on Google Ads and Meta.
• Ability to analyze KPIs with Google Analytics.
• Track and report on ROI and conversion funnels.

Responsibilities

• Plan and launch digital marketing campaigns across channels (SEO, SEM, email, social, display).
• Create compelling copy for social media, ads, emails and blog posts.
• Optimize website content and landing pages for SEO and UX.
• Manage PPC and paid social campaigns on Google Ads and Meta platforms.
• Monitor KPIs with analytics tools and report on traffic, leads and ROI.

Skills

Campaign planning

Content creation

SEO/SEM

Analytics

Job description

Campaign Management: Plan and launch digital marketing campaigns across SEO, SEM, email, social media, and paid display advertising.

Content Creation: Write compelling copy for social media, ads, emails, and blog posts.

Search Optimization: Optimize website content and landing pages to improve search engine rankings (SEO) and user experience.

Paid Advertising: Manage pay-per-click (PPC) and paid social ad campaigns on platforms like Google Ads and Meta.

Data & Analytics: Track key performance indicators (KPIs) using tools like Google Analytics to measure campaign success.

Performance Reporting: Analyze conversion funnels and provide regular reports on website traffic, lead generation, and return on investment (ROI).

Trend Monitoring: Stay up to date with emerging digital marketing trends, tools, and consumer behavior.