Digital Marketing Executive

Mobzway Technologies- iGaming; Jaipur; On-site; INR 450,000 - 750,000; Full time

Job summary

Mobzway Technologies in Jaipur is seeking a Digital Marketing Lead to drive strategic SEO, SMO and PPC campaigns across channels. You will coordinate data analysis, plan campaigns and deliver timely reports while exploring innovative approaches to improve performance.

You will manage SEO Executives and content writers, conduct keyword research, audits and technical optimizations, and work with internal teams to harmonize digital strategies and hit KPI targets.

Qualifications

• Experience managing digital marketing campaigns
• Formulation of onsite & offsite optimization activities
• Experience managing SEO Executives and content writers
• Ability to conduct keyword research, technical, content, link and social audits
• Ability to make recommendations and implement optimizations
• Collaborate with internal teams for integrated digital strategies

Responsibilities

• Strategize and implement SEO, SMO and PPC campaigns across channels
• Coordinate with internal teams to integrate marketing across PPC, display, email and social media
• Prepare reports and analyze campaign performance to hit KPIs
• Manage SEO Executives and content writers and oversee audits
• Drive ongoing optimization based on industry trends and data insights

Skills

SEO

SMO

PPC

Campaign analysis

Job description

Candidate will be focusing on the strategic and tactical implementation of SEO, SMO, PPC, Social campaigns whilst facilitating integration within all available marketing channels (e.g. PPC, display, email and social media) with particular emphasis on innovation. Tasks include: data analysis, campaign planning, and execution and prepare reports.

Requirements

• Management of the digital marketing campaigns
• Effectively formulating Onsite & Offsite optimization activities.
• Management of SEO Executives and content writers
• Produce & manage keyword research, technical, content, link and social audits - analysis and documentation.
• Make recommendations regarding optimization or implement directly when appropriate.
• Work closely with internal team to develop integrated digital strategies.
• Managing all of the activities and processes required to effectively run SEO & Social campaigns.
• Delivering an excellent time bounded SEO services.
• Analyzing the performance of campaigns, identifying strategic opportunities, facilitating change in order to hit and exceed expectations and KPIs.
• Stay abreast of industry trends and all applicable technologies, including developments in SEO, social media, PPC, analytics, online marketing, E-commerce and online consumer behavior.