Digital Marketing Executive

Lulu Group; Kottayam; On-site; INR 400,000 - 600,000; Full time

Job summary

Lulu Group is seeking a digital marketing-focused professional in Kerala to support the brand’s online campaigns. The role involves managing paid ads, social media content, SEO optimization, and email outreach to engage customers and drive growth.

You will collaborate with a dynamic marketing team based in Kottayam, contributing to data-driven decisions and performance reporting. The position offers opportunities to develop skills across multiple online channels and platforms.

Qualifications

• Campaign Management
• Social Media
• SEO
• Email Marketing
• Analytics

Responsibilities

• Campaign Management: Plan and run paid ad campaigns on Google Ads and social media.
• Social Media & Content: Manage brand presence, schedule posts, and write copy for blogs and newsletters.
• SEO & Website: Optimize website content with keyword research to improve rankings.
• Email Marketing: Design and send newsletters and promotional campaigns.
• Analytics & Reporting: Track KPIs using Google Analytics to measure ROI.

Job description

• Campaign Management: Plan and run paid ad campaigns on platforms like Google Ads and social media.
• Social Media & Content: Manage brand presence, schedule posts, and write engaging copy for blogs and newsletters.
• SEO & Website: Optimize website content and structure using keyword research to improve search engine rankings.
• Email Marketing: Design and send regular email newsletters and promotional campaigns.
• Analytics & Reporting: Track key performance metrics using tools like Google Analytics to measure return on investment (ROI).