Digital Marketing Executive

Maxxcell Overseas Education Services; Pune District; On-site; INR 420,000 - 660,000; Full time

Job summary

Maxxcell Overseas Education Services in Pune seeks a creative, data‑driven Digital Marketing Executive to plan and execute campaigns across social media, SEO, email, and paid ads. You will analyze performance, optimize content for search engines, and manage paid ads to drive traffic and conversions.

Collaboration with design and content teams is essential. The role requires strong analytical skills, experience in digital marketing, and knowledge of analytics and advertising tools.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field; proven digital marketing experience including SEO/SEM and social media management.
• Familiarity with Google Analytics, Google Ads, and social-media advertising tools.
• Strong analytical skills with ability to translate data into insights.
• Excellent communication and creative content development; knowledge of email marketing platforms and marketing automation is a plus.

Responsibilities

• Plan and execute digital marketing campaigns across social media, email, SEO, and paid ads.
• Create and manage content strategies for social media to boost engagement and brand awareness.
• Optimize website content for search engines to improve visibility.
• Analyze campaign performance metrics and report actionable insights.
• Manage paid marketing campaigns on platforms like Google Ads and social media.
• Collaborate with design and content teams to produce engaging assets.
• Stay up-to-date with industry trends and adopt innovative digital marketing tools.

Skills

Digital marketing

SEO

SEM

Social media management

Content creation

Analytics

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Google Analytics

Google Ads

Social media advertising tools

Job description

Job Description
We’re looking for a creative, data‑driven Digital Marketing Executive who plans and executes digital campaigns across social media, SEO, email, and paid ads. Responsibilities include creating content strategies, analyzing performance, optimizing website content for search engines, and managing paid advertising to drive traffic and conversions. Must collaborate with design and content teams; must stay up‑to‑date on digital trends. This role is in a dynamic e‑commerce environment with opportunities for growth.

Responsibilities

• Plan and execute digital marketing campaigns across social media, email, SEO, and paid ads.
• Create and manage content strategies for social media to enhance engagement and brand awareness.
• Optimize website content for search engines (SEO) to improve visibility.
• Analyze campaign performance metrics and report actionable insights.
• Manage paid marketing campaigns on platforms like Google Ads and social media.
• Collaborate with design and content teams to produce engaging assets.
• Stay up‑to‑date with industry trends and adopt innovative digital marketing tools.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field. Must have proven experience in digital marketing, SEO, SEM, and social‑media management.
• Familiarity with Google Analytics, Google Ads, and social‑media advertising tools.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent communication and creative content‑development skills. Knowledge of email‑marketing platforms and marketing‑automation is a plus.