Digital Marketing Executive

Hirekey Consultancy; India; On-site; INR 300,000 - 600,000; Full time

Job summary

Hirekey Consultancy is looking for a digital marketing specialist to develop and manage comprehensive marketing strategies across SEO, PPC, social media, and email marketing. Responsibilities include conducting keyword research, optimizing content for search engines, tracking website traffic, and managing ad campaigns on major platforms. The ideal candidate should stay updated with industry trends and collaborate effectively with teams to enhance marketing efforts.

Responsibilities

• Develop and manage digital marketing strategies across SEO, PPC, social media, and email marketing.
• Conduct keyword research and optimize website content for better search engine rankings.
• Plan and execute paid ad campaigns on platforms like Google Ads and Facebook Ads.
• Track website traffic and analyze user behavior using Google Analytics and other tools.
• Manage social media channels, create engaging content, and track performance.
• Design and implement email marketing campaigns for customer engagement.
• Monitor and report on key marketing metrics and ROI.
• Stay updated with industry trends, algorithm changes, and emerging marketing technologies.
• Optimize landing pages and improve the website conversion rate.
• Collaborate with designers, developers, and content creators for marketing assets.

Job description

Responsibilities

• Develop and manage digital marketing strategies across SEO, PPC, social media, and email marketing.
• Conduct keyword research and optimize website content for better search engine rankings.
• Plan and execute paid ad campaigns on platforms like Google Ads and Facebook Ads.
• Track website traffic and analyze user behavior using Google Analytics and other tools.
• Manage social media channels, create engaging content, and track performance.
• Design and implement email marketing campaigns for customer engagement.
• Monitor and report on key marketing metrics and ROI.
• Stay updated with industry trends, algorithm changes, and emerging marketing technologies.
• Optimize landing pages and improve the website conversion rate.
• Collaborate with designers, developers, and content creators for marketing assets.