Digital Marketing Executive

Sumukha Hitech; India; On-site; INR 450,000 - 750,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Sumukha Hitech is seeking a Digital Marketing Executive to drive day-to-day digital activities, boost online presence, generate B2B enquiries, and support the sales team in a growing manufacturing environment.

The role focuses on execution with guidance from management or external consultants, covering website updates, SEO, SEM, social media, lead generation, content coordination, and analytics to enable data-driven decisions.

Qualifications

• 2–3 years of digital marketing experience.
• B2B, manufacturing, packaging or industrial products experience is a plus.
• Familiarity with WordPress CMS and analytics tools.

Responsibilities

• Website management: update pages, blogs, and company information; coordinate with developers.
• SEO: keyword research, on-page optimization, blogs, and tracking rankings.
• SEM: assist in Google Ads campaigns and optimization.
• Social media management: plan, publish, and respond to basic enquiries.
• Lead generation: create landing pages and simple campaigns; maintain databases.
• Content coordination: coordinate with teams and freelancers for assets.
• Analytics & reporting: track metrics, produce weekly reports, and recommend improvements.

Skills

SEO basics

Google Ads

Social media management

WordPress CMS

Google Analytics 4

Google Search Console

Canva

Communication

Coordination

Reporting

Education

Bachelor's degree in Marketing, Business, Communications

Tools

WordPress

Job description

About Sumukha Hitech

Sumukha Hitech is a growing manufacturer of innovative adhesives and specialty coatings, serving diverse industries across India and international markets. With a focus on quality, performance and sustainable solutions, we develop products that support modern manufacturing and packaging needs.

About the Role

Sumukha Hitech is looking for a Digital Marketing Executive who can execute and manage day-to-day digital marketing activities to improve our online presence, generate B2B enquiries, and support the sales team. The role is execution-focused, with strategic guidance provided by the management or external consultants where required.

Key Responsibilities

Website Management

• Update product pages, blogs, certifications, and company information on the website.
• Coordinate with external developers for website revamps and technical improvements.
• Ensure the website is regularly maintained and functioning properly.

Search Engine Optimization (SEO)

• Conduct keyword research for products and target industries.
• Optimize website pages with SEO best practices.
• Publish SEO-friendly blogs and content.
• Monitor keyword rankings and organic traffic.

Search Engine Marketing (SEM)

• Assist in running Google Ads campaigns.
• Monitor campaign performance and suggest improvements.
• Coordinate with external agencies or consultants for advanced campaign optimization.

Social Media Management

• Manage LinkedIn, Facebook, Instagram, and YouTube accounts.
• Plan and publish regular posts.
• Coordinate creative content, product updates, customer stories, and company announcements.
• Respond to basic enquiries received through social media platforms.

Lead Generation

• Generate B2B enquiries through digital channels.
• Create landing pages and simple lead-generation campaigns.
• Maintain and update lead databases generated through digital marketing activities.

Content Coordination

• Coordinate with internal teams to prepare product brochures, product posts, blogs, case studies, exhibition updates, and customer testimonials.
• Work with freelance designers or agencies whenever required.

Analytics & Reporting

• Track website traffic, enquiries, and campaign performance.
• Prepare weekly performance reports.
• Monitor digital marketing trends and competitor activities.
• Share recommendations for continuous improvement.

Required Skills

• Basic understanding of SEO and Google Ads.
• Experience managing social media platforms.
• Familiarity with WordPress or other website CMS.
• Working knowledge of Google Analytics 4 and Google Search Console.
• Basic knowledge of Canva or similar design tools.
• Good communication and coordination skills.
• Strong organizational and reporting abilities.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-3 years of experience in Digital Marketing.
• Experience in B2B, manufacturing, packaging, chemicals, or industrial products is an added advantage.

What We Offer

• Opportunity to work with a growing B2B manufacturing company.
• Exposure to industrial marketing and lead generation.
• Opportunity to learn and grow across SEO, paid marketing, website management, and digital branding.
• Flexible hybrid working environment.